Product Manager, Email Marketing

Goodwin

. Own CIJ architecture, configuration, and environment governance, including standards for segments, journeys, triggers, and templates .

Posted 10/23/2026full-timeUnited StatesMid-LevelSenior💰 $120,000 - $135,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing CIJ architecture and email marketing campaigns, with a strong focus on integration with CRM systems and event management platforms. Proven ability to lead teams, ensure quality assurance, and maintain effective stakeholder communication.

Highest-signal resume keywords

Microsoft Dynamics 365 Customer Insights JourneysEmail Marketing Campaign ManagementCvent Event Management PlatformEmail Testing and Validation ToolsTeam Leadership and Mentoring

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingCIJ ArchitectureAudience TargetingHTML/CSS for EmailData Requirements ManagementQuality AssuranceIntegration with CRMChange ManagementProcess DocumentationRisk-Based QA

Soft Skills

Proactive Problem-SolvingClear CommunicationCollaborative ApproachOrganizational SkillsAttention to Detail

Tools & Technologies

CventLitmusEmail on AcidSandboxWorkfrontTrelloAsanaJira

Certifications & Qualifications

Microsoft Dynamics 365 Certification

Industry Keywords

Email MarketingDigital MarketingStakeholder CommunicationMarketing StrategyEvent Management

About the role

Key responsibilities & impact

Own CIJ architecture, configuration, and environment governance, including standards for segments, journeys, triggers, and templates
Own the CIJ roadmap with Marketing Strategy and Digital & Technology
Build, test, and deploy email campaigns and automated journeys in CIJ and Cvent
Ensure accurate audience targeting, quality assurance, required approvals, and stakeholder communication
Collaborate on integrations between CIJ, CRM, and event management platforms such as Cvent
Lead resolution of complex platform issues, identify root causes, and implement lasting improvements
Enable access, configuration, and change management with Digital & Technology
Partner with CRM, privacy, and technology teams on consent, preference management, and data requirements
Maintain process and technical documentation, including email build and deployment QA checklists
Enforce risk-based QA and provide technical sign-off for changes
Serve as primary liaison with vendors supporting email marketing tools and services
Manage and mentor in-house team and external production resources
Evaluate new CIJ capabilities and coordinate testing, adoption, and training

Requirements

What you’ll need

6-8 years of proven work experience in email marketing or an equivalent role
Experience working with professional services firms a plus
Bachelor’s degree in marketing, business administration, or a related field, or equivalent experience
Strong Microsoft Dynamics 365 Customer Insights Journeys platform knowledge and experience integrating email platforms with CRMs and analytics tools required
Microsoft Dynamics 365 certification preferred
Experience with Cvent or a comparable event management platform preferred
Experience with email testing and validation tools, such as Litmus, Email on Acid, or Sandbox
Experience working with workflow management tools, such as Workfront, Trello, Asana, or Jira
Familiarity with HTML/CSS for email
Ability to connect business needs with practical solutions and balance immediate priorities with long-term goals
Proactive problem-solving, ownership, sound judgment, and attention to detail
Clear communication and ability to simplify complex ideas and keep stakeholders informed and aligned
Collaborative approach and ability to build strong relationships across departments
Organized and adaptable approach to managing competing priorities while maintaining quality
Ability to mentor others, set clear expectations, and encourage accountability

Benefits

Comp & perks

Health, dental, and vision insurance
Life and disability insurance
Retirement & Savings Plan
Emergency back-up child and adult care
Paid vacation, sick time off, and holidays
Professional development and career advancement opportunities
Employee recognition and reward programs
Employee wellness and assistance programs
Employee discounts and perks