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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong leadership in managing digital marketing teams, with a focus on performance management, coaching, and professional development. Proficient in digital marketing strategies and project management, ensuring effective collaboration across cross-functional teams.
Highest-signal resume keywords
Digital Marketing ExpertiseTeam ManagementProject ManagementPerformance Metrics ReportingCommunication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingProject ManagementPerformance ManagementEmail MarketingMarketing AutomationData AnalysisCampaign ExecutionWorkflow Process ImprovementMetrics ReportingCoaching and Mentoring
Soft Skills
Problem-SolvingAdaptabilityInterpersonal SkillsFeedback DeliveryTeam Building
Tools & Technologies
Microsoft OfficeGSuiteEmail Technology ToolsDigital Marketing Automation
Industry Keywords
Digital Marketing TrendsCross-Functional CollaborationPerformance ReviewsEmployee EngagementStakeholder Management
About the role
Key responsibilities & impact- Lead and manage a team of Digital Marketing Senior Specialists
- Work closely with cross-functional teams to ensure seamless campaign execution
- Stay up-to-date on industry trends and best practices in digital marketing
- Manage individual and team performance against agreed service levels and deliverables
- Identify initiatives to meet or exceed objectives and key results
- Compile and report weekly, monthly and quarterly metrics, identifying insights and challenges with proposed solutions
- Drive effective workflow process improvements
- Facilitate presentation of key performance metrics with leadership and business stakeholders
- Hold 1:1 meetings with team members to discuss performance, disseminate information and act on work/non-work-related issues
- Share verbal and written feedback and administer performance reviews
- Coach, mentor and advocate for employees' ongoing professional development
- Design and implement incentive structures to improve performance and employee engagement
- Interview and onboard new team members across business workflows
- Ensure employees have appropriate training and resources
- Manage cross-functional and external partner stakeholders
Requirements
What you’ll need- Bachelor degree, or equivalent practical experience
- Proficient marketing acumen/domain expertise
- Excellent verbal and written communication skills
- Demonstrated proficiency using Microsoft Office and/or gSuite
- 10+ years experience in project management roles, coordinating projects across multiple organizations/cross-functional teams
- 5+ years of experience in digital marketing
- 2+ years experience managing teams with direct people management experience assessing performance, coaching and mentoring employees
- Problem-solving skills with the ability to adapt and adjust to changing business goals and processes
- Experience in various email technology tools and digital marketing automation program management such as email, paid media, event experience
Benefits
Comp & perks- Competitive wages
- Comprehensive health care including medical, dental and vision coverage
- Gender-neutral baby bonding leave
- 24-26 week birth-parent maternity leave
- Generous life, accident and disability insurance minimums
- Free meals and snacks for employees who work onsite
- Fun onsite experiences for employees who work onsite