Senior Performance Marketing Manager – Contract

GoTo

. Own the end-to-end paid go-to-market strategy across paid search, paid social, and programmatic .

Posted 10/16/2026full-timeRemote • United StatesSenior💰 $86,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing paid media strategies across various channels, with a strong analytical foundation to optimize performance and allocate budgets effectively. Proficient in translating complex data into actionable insights for marketing leadership and cross-functional teams.

Highest-signal resume keywords

Paid Media StrategyPerformance MarketingAttribution MethodsGA4SQL

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid SearchPaid SocialProgrammaticBudget AllocationData AnalysisExperiment DesignChannel OptimizationStatistical AnalysisMulti-Channel MarketingRevenue Attribution

Soft Skills

Excellent CommunicationExecutive PresenceStakeholder ManagementCross-Functional CollaborationPerformance Presentation

Tools & Technologies

GA4SQLBI ToolsDashboarding ToolsExcel

Industry Keywords

B2B SaaSSubscription BusinessesMarketing Mix ModelingIncrementality TestingGeo-Lift Testing

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own the end-to-end paid go-to-market strategy across paid search, paid social, and programmatic
Align paid media strategy with broader marketing and business objectives
Manage and allocate paid media budgets across channels
Optimize channel performance against revenue and pipeline targets
Direct agency partners and internal stakeholders
Set priorities, testing roadmaps, and channel performance standards
Evaluate new channels, platforms, and tactics, including AI-powered discovery in paid media
Develop testing roadmaps across creative, audiences, channels, and platforms
Build and maintain end-to-end funnel visibility from impression through conversion
Own channel reporting and dashboards
Design structured experiments and analyze results with statistical rigor
Evaluate channel contribution to revenue through attribution, incrementality, and lift testing
Translate complex data into recommendations on budget, channel mix, and next steps for marketing leadership and cross-functional partners

Requirements

What you’ll need

7+ years of experience in paid media or performance marketing
Hands-on expertise in at least two of: paid search, paid social, or programmatic
Strong analytical foundation and ability to work from raw data to insight independently
Experience using GA4, SQL, BI and dashboarding tools, and Excel
Experience designing and analyzing experiments
Experience applying attribution and incrementality methods, such as holdout tests, geo-lift, or marketing mix modeling
Track record of owning and allocating multi-channel budgets against revenue or pipeline targets
Experience working with agency partners and holding them accountable to clear performance standards
Excellent communication and executive presence
Ability to present performance, trade-offs, and recommendations to senior leadership
Experience in B2B SaaS or subscription businesses preferred

Benefits

Comp & perks

Comprehensive health benefits
Generous paid time off, including paid holidays, volunteer days, quarterly self-care days, and company-designated no-meeting days
Tuition reimbursement
Instructor-led and on-demand learning and development programs
The Thrive Global Wellness Program
Confidential Employee Assistance Program (EAP)
Wellness app and one-on-one wellness coaching
Employee Resource Groups (ERGs)
GoTo Gives
Charitable matching
Flexible work arrangements and resources to thrive at work and at home
Variable pay component