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GoTo

Senior Product Marketing Manager

GoTo

. Lead product launches end to end, from planning through release day .

Posted 10/30/2026full-timeRemote • United StatesSenior💰 $113,000 - $132,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing and content strategy for SaaS products, with a strong focus on storytelling, stakeholder management, and cross-functional collaboration. Proficient in using analytics to drive performance improvements and optimize marketing content.

Highest-signal resume keywords
Product Marketing ExperienceContent Strategy DevelopmentStakeholder ManagementSEO OptimizationAI Tools Proficiency

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Product Launch ManagementContent CreationMarket PositioningAnalytics MeasurementValue Proposition Development
Soft Skills
Strong Writing SkillsStorytelling AbilityDetail-OrientedCreative Problem SolvingExcellent Communication
Tools & Technologies
AI ToolsChatGPTClaudeGemini
Industry Keywords
SaaS ProductsGoTo ConnectCross-Functional TeamsCustomer Case StudiesMarketable Moments Calendar

About the role

Key responsibilities & impact
  • Lead product launches end to end, from planning through release day
  • Keep marketing and product stakeholders updated throughout launches
  • Partner with Product to develop differentiated positioning and market-ready messaging
  • Drive adoption across Sales, Partners, and Marketing
  • Run a predictable monthly release marketing cadence
  • Build and execute a monthly Marketable Moments calendar for UCC/CX products
  • Align product, sales, demand generation, and other cross-functional teams for launch readiness
  • Maintain customer-facing roadmap slides for Sales and CSMs
  • Create value propositions, messaging, and positioning for GoTo Connect
  • Produce pitch decks, one-pagers, web copy, blogs, and enablement training
  • Optimize content for SEO and GEO/AEO
  • Interview customers and develop case studies and quantified proof points
  • Use analytics to measure launch, content, and message performance
  • Turn performance results into recommendations for future launches

Requirements

What you’ll need
  • 4+ years of product marketing, content strategy, or copywriting experience with SaaS products
  • Strong writing, storytelling, and editing skills
  • Ability to adapt one product story for different audiences
  • Hands-on experience using AI tools such as ChatGPT, Claude, or Gemini
  • Strong stakeholder management skills
  • Ability to align leadership, sales, product, and demand generation teams without direct authority
  • Excellent written and verbal communication
  • Proactive, detail-oriented, and creative approach
  • Ability to solve problems quickly

Benefits

Comp & perks
  • Comprehensive health benefits
  • Generous paid time off, including paid holidays, volunteer days, quarterly self-care days, and company-designated no-meeting days
  • Tuition reimbursement
  • Instructor-led and on-demand learning and development programs
  • The Thrive Global Wellness Program
  • Confidential Employee Assistance Program (EAP)
  • Wellness app and one-on-one wellness coaching
  • Employee-led communities and programs, including Employee Resource Groups (ERGs) and GoTo Gives
  • Charitable matching
  • Flexible work arrangements and resources to thrive at work and at home