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Enterprise GTM Manager
GoTyme Bank. Own the go-to-market strategy and execution of enterprise commercial initiatives .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in go-to-market strategy and execution, with a strong focus on commercial initiatives, cross-functional team leadership, and performance measurement in regulated environments. Proven ability to translate strategies into actionable plans that drive growth and optimize market approaches.
Highest-signal resume keywords
Go-To-Market StrategyCommercial StrategyCross-Functional Team LeadershipRegulated Financial Services ExperiencePerformance Measurement
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product CommercializationKey Account ManagementBusiness DevelopmentPilot DesignGrowth Strategy
Soft Skills
CollaborationCommunicationAdaptabilityProblem-Solving
Tools & Technologies
DashboardsReporting Tools
Industry Keywords
FintechFinancial ServicesE-CommerceB2B2C Environment
About the role
Key responsibilities & impact- Own the go-to-market strategy and execution of enterprise commercial initiatives
- Translate approved strategies and propositions into executable plans that drive adoption, growth, and commercial impact
- Orchestrate cross-functional teams from build through launch and optimization
- Turn approved commercial strategies and propositions into go-to-market plans with workstreams, owners, milestones, and launch requirements
- Shape how new propositions and commercial initiatives are brought to market across assigned enterprise segments and accounts
- Identify execution requirements, dependencies, and barriers, and adapt the go-to-market approach
- Design and operate go-to-market initiatives within risk, compliance, and regulatory requirements
- Lead cross-functional teams to achieve launch readiness across product, process, communications, training, internal alignment, and other requirements
- Lead or direct briefs for pitch materials, talk tracks, playbooks, FAQs, objection handling, training, and launch assets
- Ensure frontline and partner-facing execution reflects the intended proposition and commercial strategy
- Partner with Revenue Operations to define performance measurement requirements and guide dashboards and reporting
- Analyze pilot results and market feedback to recommend whether to optimize, scale, or reconsider initiatives
- Monitor post-launch performance against commercial and go-to-market objectives
- Capture learnings systematically and identify adoption gaps, execution issues, and growth opportunities
- Drive interventions with relevant teams and continuously optimize go-to-market approaches
- Bring customer, partner, Sales, Customer Success, and market feedback back into Commercial Strategy and Product
Requirements
What you’ll need- Bachelor’s degree in business, marketing, or a related field, or equivalent practical experience
- At least 3 to 5 years of relevant experience in go-to-market, commercial strategy, product commercialization, key account management, business development, growth, or similar roles
- Preferably experience in fintech, financial services, e-commerce, technology, or a B2B2C environment
- Demonstrated experience taking complex, cross-functional initiatives from strategy through launch
- Experience in regulated financial services
- Experience designing pilots or experiments with clear success criteria
- Experience with partner, channel, or institutional go-to-market models
- Experience building enablement materials or launch programs for sales or customer-facing teams
Benefits
Comp & perks- Competitive benefits package
- Flexible work arrangements
- Professional environment that encourages diversity and innovation
- Equal Opportunity Employer committed to an inclusive environment
- Opportunities to contribute to improving the lives of thousands of employees through a financial wellness platform