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Digital Performance Specialist
GP Strategies Corporation. Produce recurring portfolio reporting on website performance, SEO, and GEO results .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in SEO and GEO, with a strong ability to analyze performance data, interpret dashboards, and communicate actionable insights. Proficient in managing reporting processes, coordinating with cross-functional teams, and implementing optimization strategies.
Highest-signal resume keywords
SEO KnowledgeData AnalysisReporting AutomationCross-Functional CoordinationCommunication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SEOGEOData AnalysisReporting ManagementWebsite OptimizationA/B TestingPerformance MetricsTechnical Issue TrackingMeasurement QAContent Optimization
Soft Skills
Organizational SkillsProblem-SolvingAttention to DetailDependable Follow-ThroughSound Judgment
Tools & Technologies
SEMrushScrunch AIEmplifiDashboarding PlatformsDigital Performance Systems
Industry Keywords
Digital MarketingWebsite TaggingKPI ScorecardsTest-and-Learn ProgramsCustomer Feedback Analysis
About the role
Key responsibilities & impact- Produce recurring portfolio reporting on website performance, SEO, and GEO results
- Interpret dashboards and performance data to identify trends, inconsistencies, data nuances, and optimization opportunities
- Support enterprise SEO dashboard operations and provider measurement activities
- Track provider SEO platform fixes, measure success, and flag issues requiring additional action
- Support GEO pilot operations by measuring optimization results, identifying opportunities, and contributing to provider action plans
- Track content and optimization initiatives across brands, providers, and related partners
- Maintain monthly data inputs for provider and dealer scorecards
- Support reporting automation and improve recurring scorecard processes
- Analyze scorecard metrics and flag negative trends for provider action plans
- Track provider action plans, implementation status, and performance changes
- Track website provider tagging cleanup and measure remediation success
- Coordinate intake, tracking, and escalation for website tagging issues
- Support dealer escalations and maintain implementation-progress visibility
- Update requirements documentation related to tagging specifications, provider remediation, and measurement changes
- Validate measurement and reporting outputs against implementation status and business requirements
- Request and track quarterly provider updates for website optimization and capability matrices
- Compile responses and perform quality assurance on matrix data
- Facilitate updates with internal and external partners and maintain accurate documentation
- Support Test-and-Learn plan development with brand partners, GP Strategies Digital Performance Team, and providers
- Track testing suggestions, requirements, dependencies, feasibility, and timing
- Develop testing frameworks, monitor implementation, and maintain status visibility for active tests
- Analyze test results and prepare report-outs with performance findings, limitations, and recommended next steps
- Translate findings into practical optimization recommendations
- Review monthly Emplifi responses to identify trends and priority issues
- Track priority incidents and perform trend analysis
- Escalate recurring or high-impact issues to providers or internal partners
- Measure changes following feedback, incident resolution, or provider action plans
- Participate in weekly brand, provider, internal team, optimization-vendor, manager, and SLA meetings
- Prepare concise updates covering findings, business impact, owners, decisions needed, and next steps
- Maintain status tracking and follow up on commitments across multiple workstreams
- Build working relationships with providers, brands, internal partners, and vendors
- Communicate analytical findings to technical and nontechnical audiences
Requirements
What you’ll need- Foundational knowledge of SEO and GEO, including organic search performance, technical and content optimization, AI-search visibility, and common measurement limitations
- Experience analyzing digital, website, marketing, product, customer, or operational data
- Demonstrated ability to interpret dashboards, identify trends, investigate inconsistencies, and communicate recommendations
- Experience managing recurring reporting, scorecards, operational trackers, action plans, or similar performance-management processes
- Strong organizational skills and dependable follow-through across multiple concurrent workstreams
- Experience coordinating with cross-functional teams, vendors, agencies, technology partners, or service providers
- Ability to identify when an issue requires additional investigation, action, or escalation
- Strong written and verbal communication skills, with the ability to explain findings to technical and nontechnical audiences
- Sound judgment, attention to detail, and a practical problem-solving approach
- Preferred: experience with SEO, web analytics, digital marketing, website optimization, or digital performance programs
- Preferred: experience with website tagging, analytics implementation, data remediation, measurement QA, or technical issue tracking
- Preferred: experience with KPI scorecards, reporting automation, performance trends, or provider accountability
- Preferred: experience with A/B testing, experimentation, Test-and-Learn programs, product analytics, or continuous improvement
- Preferred: familiarity with GEO, generative-search optimization, AI-enabled content discovery, or prompt-based content evaluation
- Preferred: experience analyzing surveys, customer feedback, incidents, service-level trends, or operational signals
- Preferred: familiarity with SEMrush, Scrunch AI, Emplifi, dashboarding platforms, or comparable digital-performance systems
- Preferred: experience creating concise leadership updates, business reviews, or data-driven presentations
Benefits
Comp & perks- Hybrid work arrangement
- On-site availability in Warren, MI, three days a week (Tuesday to Thursday)