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GP Strategies Corporation

Digital Performance Specialist

GP Strategies Corporation

. Optimize digital execution, including processes, tools, and strategies, between the OEM and assigned dealers .

Posted 10/5/2026full-timeRemote • Michigan • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in optimizing digital execution and collaborating with dealers to enhance digital sales and service initiatives. Proven ability to assess performance indicators and develop actionable plans to improve dealer satisfaction and program adoption.

Highest-signal resume keywords
Digital Sales OptimizationDealer CollaborationPerformance AssessmentGo-To-Market StrategyTechnical Support Coordination

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Tools & Technologies
Digital AdvertisingConsumer MarketingDigital SignageSocial Management
Industry Keywords
OEMAftersalesDealer SatisfactionPerformance KPIsDigital Programs

About the role

Key responsibilities & impact
  • Optimize digital execution, including processes, tools, and strategies, between the OEM and assigned dealers
  • Act as a consultant and primary point of contact for assigned dealers across sponsored digital sales and service initiatives
  • Collaborate with dealers on developing and implementing digital plans
  • Facilitate monthly integration of go-to-market strategy across digital programs
  • Partner with District Sales Manager and District Manager of Aftersales to identify digital sales and service opportunities
  • Assess dealer digital programs and review performance indicators
  • Develop dealer action plans and quarterback technical support requests
  • Coordinate dealer website customizations and escalate vendor issues
  • Collaborate with Brand/Aftersales Teams to execute divisional and go-to-market strategies across websites, digital advertising, consumer marketing, leads, service, digital signage, social/reputation management, and other digital services
  • Expand dealer adoption and utilization of brand/aftersales digital programs and maintain accountability for participation and performance KPIs
  • Increase dealer satisfaction with brand/aftersales digital initiatives and service providers

Requirements

What you’ll need
  • Ability to travel up to 20% including overnight stays
  • Must meet the GP driving record requirement