Director, Product Marketing

Grace Hill

. Lead messaging, positioning, product narrative, and content strategy for Grace Hill's SaaS platform .

Posted 11/4/2026full-timeRemote • United StatesLead💰 $150,000 - $165,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B SaaS marketing with a strong focus on product marketing and content strategy. Proven ability to lead teams, develop go-to-market plans, and create compelling narratives that drive customer engagement and business growth.

Highest-signal resume keywords

B2B SaaS Marketing ExperienceProduct Marketing LeadershipContent Strategy DevelopmentGo-To-Market LaunchesMarket Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingContent MarketingMarket AnalysisCompetitive AnalysisGTM StrategyStorytellingContent CreationCustomer InsightsSales EnablementData-Driven Decision Making

Soft Skills

Team LeadershipMentoringCollaborationCommunicationStrategic Thinking

Tools & Technologies

HubSpotSalesforceMarketing Automation Platforms

Certifications & Qualifications

Product Marketing Alliance CertificationPragmatic Marketing CertificationSirius Decisions Certification

Industry Keywords

PropTechB2B MarketingProduct NarrativeCustomer RetentionThought Leadership

About the role

Key responsibilities & impact

Lead messaging, positioning, product narrative, and content strategy for Grace Hill's SaaS platform
Lead and manage a small team of Product Marketers
Develop and manage product portfolio strategy and product launch processes to optimize adoption and profitability
Develop and implement go-to-market plans to grow sales, market share, profitability, and customer retention
Conduct market, competitive, and whitespace analysis
Partner with Product Management to conduct voice-of-customer research and incorporate market insights into product roadmaps
Coordinate product launches with Sales and Marketing teams
Develop portfolio-wide content strategy and lead execution
Create thought-leadership content, webinars, blog topics, presentations, case studies, video scripts, and other audience-focused content
Collaborate with the VP of Demand Generation on campaigns supporting product revenue and business goals
Maintain competitive analysis for the sales team
Develop competitive playbooks, battlecards, and enablement assets for Sales and Customer Success
Gather win/loss insights and produce quarterly win/loss reports
Mentor and grow Product Marketing team members
Represent the voice of the customer across the organization
Collaborate with executives on long-term brand and product strategy

Requirements

What you’ll need

8+ years of experience in B2B SaaS marketing, with significant experience in both product marketing and content marketing
3+ years of leadership experience
Successful track record of mentoring and developing Product & Content Marketing teams
Proven track record leading GTM launches and crafting compelling product narratives
Strong writing and storytelling skills, with the ability to translate complex concepts into crisp, customer-centric messaging
Demonstrated ability to build a content strategy that drives measurable results
Experience partnering with product, sales, and customer success leaders
Bachelor's degree or equivalent experience required
PropTech industry experience a plus
Proficiency in HubSpot, Salesforce, and marketing automation platforms
Knowledge of Market, Competitive and Whitespace analysis
Certification with the Product Marketing Alliance, Pragmatic Marketing, Sirius Decisions, or similar Product Management/Marketing organization preferred
Must be currently based in the US
Must be authorized to work in the US or indicate sponsorship requirement

Benefits

Comp & perks

Bonus
Comprehensive health, dental, and vision benefits
Remote work option
Collaborative, mission-driven culture