Grace Hill

Performance Marketing

• Build and lead Grace Hill's Demand Generation function end-to-end across inbound, outbound/ABM, and customer marketing
• Hire and develop the demand generation team as it stands up
• Set and own pipeline strategy and targets, including sourced and influenced pipeline, conversion, closed-won revenue, coverage, CAC, and payback
• Report pipeline performance credibly to executive leadership
• Own paid media and demand generation program budgets, including channel mix, agency/vendor management, and monthly reallocation
• Lead the marketing portion of weekly pipeline reviews with Sales leadership and participate in forecast calls
• Set and enforce lead response and handoff SLAs, including 24-hour follow-up on qualified inbound leads
• Partner with Brand, Events & Communications to convert conferences, sponsorships, and hosted events into pipeline
• Design outbound/ABM motions with Sales and operationalize intent data
• Apply AI to content production, intent scoring, campaign optimization, personalization, and research
• Run a disciplined test roadmap and decide whether to scale, fix, or stop tests
• Own the HubSpot/Salesforce ecosystem strategically, including lead scoring, routing, attribution, and funnel reporting
• Co-own pipeline stage definitions, source-of-truth dashboards, and quarterly marketing-sourced pipeline forecasts
• Build campaigns, fix workflows, and write landing pages during the first 6–12 months as needed
• Partner with Product Marketing, Brand & Communications, Sales, Customer Success, and Rev Ops on a coherent go-to-market motion
• Achieve first-year outcomes including team hiring and ramping, a functioning ABM/intent-data motion, trusted pipeline reporting, CAC/payback-based spend management, SLA adherence, event ROI reporting, and two AI-enabled workflow improvements

Explore VP, Demand Generation at Grace Hill. Review requirements and application details.

VP, Demand Generation

Product Marketing

• Lead messaging, positioning, product narrative, and content strategy for Grace Hill's SaaS platform
• Lead and manage a small team of Product Marketers
• Develop and manage product portfolio strategy and product launch processes to optimize adoption and profitability
• Develop and implement go-to-market plans to grow sales, market share, profitability, and customer retention
• Conduct market, competitive, and whitespace analysis
• Partner with Product Management to conduct voice-of-customer research and incorporate market insights into product roadmaps
• Coordinate product launches with Sales and Marketing teams
• Develop portfolio-wide content strategy and lead execution
• Create thought-leadership content, webinars, blog topics, presentations, case studies, video scripts, and other audience-focused content
• Collaborate with the VP of Demand Generation on campaigns supporting product revenue and business goals
• Maintain competitive analysis for the sales team
• Develop competitive playbooks, battlecards, and enablement assets for Sales and Customer Success
• Gather win/loss insights and produce quarterly win/loss reports
• Mentor and grow Product Marketing team members
• Represent the voice of the customer across the organization
• Collaborate with executives on long-term brand and product strategy

Explore Director, Product Marketing at Grace Hill. Review requirements and application details.

Director, Product Marketing

• Build and lead Grace Hill's Demand Generation function end-to-end across inbound, outbound/ABM, and customer marketing
• Hire and develop the demand generation team
• Set and own pipeline strategy and targets, including sourced and influenced pipeline, conversion, pipeline coverage, CAC, and payback
• Report pipeline performance credibly to executive leadership
• Own paid media and demand generation program budgets, channel mix, agencies, vendors, and monthly budget reallocation
• Lead the marketing portion of weekly pipeline reviews with Sales leadership and participate in forecast calls
• Set and enforce lead response and handoff SLAs, including follow-up on qualified inbound leads within 24 hours
• Partner with Brand, Events & Communications to convert conferences, sponsorships, and hosted events into pipeline
• Design the outbound/ABM motion with Sales and operationalize intent data
• Apply AI to content production, intent scoring, campaign optimization, personalization, and campaign amplification
• Run a disciplined test roadmap with hypotheses and success metrics
• Own the HubSpot/Salesforce ecosystem strategically, including lead scoring, routing, attribution, and funnel reporting
• Partner with Rev Ops and GTM operations/engineering on pipeline definitions, dashboards, and forecasts
• Build campaigns, fix workflows, and write landing pages during the first 6–12 months
• Collaborate with Product Marketing, Brand & Communications, Sales, Customer Success, and Rev Ops
• Deliver first-year outcomes including a staffed team, functioning ABM/intent-data motion, trusted reporting, CAC/payback-aligned spend, compliant SLAs, event ROI reporting, and two measured AI-enabled improvements

Explore Vice President, Demand Generation at Grace Hill. Review requirements and application details.

Open roles

VP, Demand Generation

Director, Product Marketing

Vice President, Demand Generation