Vice President, Demand Generation

Grace Hill

. Build and lead Grace Hill's Demand Generation function end-to-end across inbound, outbound/ABM, and customer marketing .

Posted 11/3/2026full-timeRemote • Texas • United StatesLead💰 $195,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in B2B Demand Generation, including leadership of demand generation teams and strategic ownership of pipeline management. Proficient in leveraging AI tools for campaign optimization and managing budgets effectively to drive measurable outcomes.

Highest-signal resume keywords

B2B Demand GenerationTeam LeadershipHubSpotSalesforceAI Tools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Pipeline StrategyLead ScoringAttributionCampaign OptimizationSEOPaid MediaABMData LiteracyBudget ManagementEvent ROI Reporting

Soft Skills

Data-Literate CommunicationCollaborationStrategic ThinkingProblem SolvingPresentation Skills

Tools & Technologies

ZoomInfo6senseBomboraClayCommon RoomClaude

Industry Keywords

Real Estate TechnologyProptechVertical SaaSPE-Backed OrganizationsGTM Operations

About the role

Key responsibilities & impact

Build and lead Grace Hill's Demand Generation function end-to-end across inbound, outbound/ABM, and customer marketing
Hire and develop the demand generation team
Set and own pipeline strategy and targets, including sourced and influenced pipeline, conversion, pipeline coverage, CAC, and payback
Report pipeline performance credibly to executive leadership
Own paid media and demand generation program budgets, channel mix, agencies, vendors, and monthly budget reallocation
Lead the marketing portion of weekly pipeline reviews with Sales leadership and participate in forecast calls
Set and enforce lead response and handoff SLAs, including follow-up on qualified inbound leads within 24 hours
Partner with Brand, Events & Communications to convert conferences, sponsorships, and hosted events into pipeline
Design the outbound/ABM motion with Sales and operationalize intent data
Apply AI to content production, intent scoring, campaign optimization, personalization, and campaign amplification
Run a disciplined test roadmap with hypotheses and success metrics
Own the HubSpot/Salesforce ecosystem strategically, including lead scoring, routing, attribution, and funnel reporting
Partner with Rev Ops and GTM operations/engineering on pipeline definitions, dashboards, and forecasts
Build campaigns, fix workflows, and write landing pages during the first 6–12 months
Collaborate with Product Marketing, Brand & Communications, Sales, Customer Success, and Rev Ops
Deliver first-year outcomes including a staffed team, functioning ABM/intent-data motion, trusted reporting, CAC/payback-aligned spend, compliant SLAs, event ROI reporting, and two measured AI-enabled improvements

Requirements

What you’ll need

10+ years in B2B demand generation
At least 4 years leading a demand generation team
Candidates with 8+ years and an exceptional build track record will be considered at the Senior Director level
Experience scaling a marketing/demand function through significant company growth, ideally in the $80M to $150M+ ARR range or comparable stage
Experience building teams from a small or partial base
Hands-on fluency with HubSpot and Salesforce
Working knowledge of modern demand generation and intent-data tools, such as ZoomInfo, 6sense, or Bombora
Clear point of view on effective AI tools for demand generation
Command of inbound motions including SEO/AEO/GEO, content, and paid media
Command of outbound/ABM motions
Experience owning a paid media and program budget and reallocating spend based on pipeline and payback
Experience with recurring pipeline reviews and forecast cadences with Sales leadership
Experience partnering with Rev Ops or GTM operations/engineering on attribution, funnel dashboards, and pipeline forecasts
Experience aligning with SDR/BDR teams on routing, follow-up cadences, and response-time SLAs
Experience turning trade shows and sponsored events into measurable pipeline
Hands-on use of AI tools with measured efficiency gains
Comfortable operating without a fully built team or process
Data-literate communication skills and ability to present to a CMO and CEO
Preferred: experience in real estate technology, proptech, or comparable vertical SaaS
Preferred: experience in a PE-backed or newly scaling marketing organization
Preferred: experience with signal-based or AI-native GTM tools such as Clay, Common Room, or Claude
Must be currently based in the US or willing to work in the US; application asks whether US work authorization/sponsorship is required

Benefits

Comp & perks

Competitive salary up to $195K + bonus
Comprehensive health, dental, and vision benefits
Remote work option
Collaborative, mission-driven culture