VP, Demand Generation

Grace Hill

. Build and lead Grace Hill's Demand Generation function end-to-end across inbound, outbound/ABM, and customer marketing .

Posted 11/4/2026full-timeRemote • Texas • United StatesLead💰 $195,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in B2B demand generation, including leadership of demand generation teams and hands-on fluency with HubSpot and Salesforce. Proven ability to develop and execute pipeline strategies, manage budgets, and leverage AI tools for campaign optimization and efficiency gains.

Highest-signal resume keywords

B2B Demand GenerationTeam LeadershipHubSpot FluencySalesforce FluencyPaid Media Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand Generation StrategyPipeline ManagementLead ScoringCampaign OptimizationSEO/AEO/GEOOutbound/ABM MotionsData AnalysisBudget ManagementEvent ROI ReportingAI Tool Utilization

Soft Skills

Data-Literate CommunicationCollaborationStrategic ThinkingProblem SolvingTeam Development

Tools & Technologies

HubSpotSalesforceZoomInfo6senseBomboraClayCommon RoomClaude

Industry Keywords

B2B SaaSReal Estate TechnologyProptechPE-Backed OrganizationsGTM Operations

About the role

Key responsibilities & impact

Build and lead Grace Hill's Demand Generation function end-to-end across inbound, outbound/ABM, and customer marketing
Hire and develop the demand generation team as it stands up
Set and own pipeline strategy and targets, including sourced and influenced pipeline, conversion, closed-won revenue, coverage, CAC, and payback
Report pipeline performance credibly to executive leadership
Own paid media and demand generation program budgets, including channel mix, agency/vendor management, and monthly reallocation
Lead the marketing portion of weekly pipeline reviews with Sales leadership and participate in forecast calls
Set and enforce lead response and handoff SLAs, including 24-hour follow-up on qualified inbound leads
Partner with Brand, Events & Communications to convert conferences, sponsorships, and hosted events into pipeline
Design outbound/ABM motions with Sales and operationalize intent data
Apply AI to content production, intent scoring, campaign optimization, personalization, and research
Run a disciplined test roadmap and decide whether to scale, fix, or stop tests
Own the HubSpot/Salesforce ecosystem strategically, including lead scoring, routing, attribution, and funnel reporting
Co-own pipeline stage definitions, source-of-truth dashboards, and quarterly marketing-sourced pipeline forecasts
Build campaigns, fix workflows, and write landing pages during the first 6–12 months as needed
Partner with Product Marketing, Brand & Communications, Sales, Customer Success, and Rev Ops on a coherent go-to-market motion
Achieve first-year outcomes including team hiring and ramping, a functioning ABM/intent-data motion, trusted pipeline reporting, CAC/payback-based spend management, SLA adherence, event ROI reporting, and two AI-enabled workflow improvements

Requirements

What you’ll need

10+ years in B2B demand generation
At least 4 years leading a demand generation team, ideally managing managers or senior specialists, at a B2B SaaS company
Candidates with 8+ years and an exceptional build track record will be considered at the Senior Director level
Direct experience scaling a marketing/demand function through significant company growth, ideally in the $80M to $150M+ ARR range or a comparable stage
Track record of building teams from a small or partial base
Hands-on fluency with HubSpot and Salesforce
Working knowledge of modern demand generation and intent-data tools, such as ZoomInfo, 6sense, or Bombora
Clear point of view on practical AI use in demand generation
Demonstrated command of inbound motions including SEO/AEO/GEO, content, and paid media
Demonstrated command of outbound/ABM motions
Track record of owning a paid media and program budget at comparable scale and reallocating spend based on measured pipeline and payback
Experience running or co-running recurring pipeline reviews and forecast cadences with Sales leadership
Experience partnering with Rev Ops or GTM operations/engineering on attribution, funnel dashboards, and pipeline forecasts
Experience aligning with SDR/BDR teams on routing, follow-up cadences, and response-time SLAs
Experience turning trade shows and sponsored events into measurable pipeline
Hands-on use of AI tools in daily workflows, with measured efficiency gains
Comfortable operating without a fully built team or process
Sharp, data-literate communication skills for presenting to a CMO and CEO
Preferred: experience in real estate technology, proptech, or comparable vertical SaaS
Preferred: experience in a PE-backed or newly-scaling marketing organization
Preferred: experience with signal-based or AI-native GTM tooling such as Clay, Common Room, or Claude
Must answer US work authorization/sponsorship and current US residence questions in the application

Benefits

Comp & perks

Competitive salary up to $195K + Bonus
Comprehensive health, dental, and vision benefits
Remote work option
Collaborative, mission-driven culture