Principal Technical Marketing Engineer

Grafana Labs

. Create and maintain polished, narrative-driven demos highlighting Grafana’s value for SRE and platform engineering leaders .

Posted 10/23/2026full-timeRemote • Sweden, Canada, Germany, Ireland, Spain, United Kingdom, United StatesLead💰 SEK 878,578 - SEK 1,054,294 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in creating and delivering technical content, including demos and workshops, while effectively communicating complex technical concepts to diverse audiences. Proficient in leveraging AI tools for content generation and automation to enhance technical enablement and collaboration across teams.

Highest-signal resume keywords

Technical Content CreationObservability ConceptsCross-Functional CollaborationTechnical Presentation SkillsWorkflow Automation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Solutions EngineeringSREDevOpsBackend EngineeringTechnical PMMTechnical Demo ProductionContent StrategyAI Tools UsageLight ScriptingAutomation

Soft Skills

Excellent CommunicationPersuasive WritingHigh Ownership MindsetCollaborationProject Management

Tools & Technologies

GrafanaVideo Recording ToolsWebinar PlatformsContent Management SystemsAutomation Tools

Industry Keywords

Platform EngineeringTechnical EnablementBuyer PersonasCompetitive NarrativesIndustry Forums

Tech Stack

Tools & technologies

Grafana

About the role

Key responsibilities & impact

Create and maintain polished, narrative-driven demos highlighting Grafana’s value for SRE and platform engineering leaders
Record technical demo videos and walkthroughs with video and content teams
Lead webinars, workshops, and technical sessions for evaluators
Teach customers how Grafana works and why its approach is differentiated and valuable
Use AI tools to generate variations, summaries, and reusable technical content assets
Serve as PMM’s technical liaison to the Solutions Engineering organization
Produce technical enablement assets, value-driven talk tracks, competitive narratives, and demo best practices
Help sales engineers and sellers communicate Grafana’s story clearly and consistently
Partner with PMMs on buyer personas, technical problems, messaging, and content strategy
Extend technical narratives into analyst briefings, industry forums, podcasts, conferences, and online technical communities
Bring technical perspective to PMM planning, campaigns, and enablement
Partner with software engineers to streamline demo setup, content workflows, and asset updates using workflows, agents, scripts, and AI-driven tools
Use automation to make technical content more repeatable, discoverable, and scalable

Requirements

What you’ll need

5+ years in a technical role, such as solutions engineering, SRE, DevOps, backend engineering, technical PMM, or similar
Interest and ability to travel to training and customer events 10–12 weeks per year
Strong understanding of observability concepts and SRE/platform team needs
Ability to translate deep technical concepts into clear, value-focused stories
Experience presenting technical content through demos, workshops, or webinars
Excellent written and verbal communication with a crisp, structured, persuasive style
Strong cross-functional collaboration with PMM, Product, SEs, DevRel, and Field Engineering
High ownership mindset and ability to drive projects from concept to completion
Comfort with light scripting or workflow automation

Benefits

Comp & perks

Restricted Stock Units (RSUs)
100% remote, global culture
Career growth pathways
In-person onboarding
30 days of annual leave per annum
3 annual leave days reserved for Grafana Shutdown Days
Transparent communication and regular company-wide updates
Autonomy and support to innovate
Empowered, high-trust teams
Approachable and visible leadership
Equal opportunities employer