Principal Technical Marketing Engineer

Grafana Labs

. Create and maintain polished, narrative-driven demos for SRE and platform engineering leaders .

Posted 10/23/2026full-timeRemote • Spain, Canada, Germany, Ireland, Sweden, United Kingdom, United StatesLead💰 €94,025 - €112,830 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in creating and delivering technical content, including demos and workshops, while effectively communicating complex concepts to diverse audiences. Proficient in collaborating with cross-functional teams and utilizing AI tools for content generation and automation.

Highest-signal resume keywords

Technical Content CreationObservability ConceptsCross-Functional CollaborationTechnical Presentation SkillsWorkflow Automation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Solutions EngineeringSREDevOpsBackend EngineeringTechnical PMMContent StrategyDemo Best PracticesTechnical MessagingAI ToolsLight Scripting

Soft Skills

Excellent CommunicationHigh Ownership MindsetPersuasive StorytellingCollaboration

Tools & Technologies

GrafanaVideo Recording ToolsWebinar PlatformsContent Management SystemsAutomation Tools

Industry Keywords

Technical EnablementBuyer PersonasCompetitive NarrativesAnalyst BriefingsOnline Technical Communities

Tech Stack

Tools & technologies

CloudGrafana

About the role

Key responsibilities & impact

Create and maintain polished, narrative-driven demos for SRE and platform engineering leaders
Record technical demo videos and walkthroughs with video and content teams
Lead webinars, workshops, and technical sessions for evaluators
Teach customers how Grafana works and why its approach is differentiated
Use AI tools to generate content variations, summaries, and reusable assets
Serve as PMM’s technical liaison to the Solutions Engineering organization
Produce technical enablement assets, value-driven talk tracks, competitive narratives, and demo best practices
Partner with PMMs on buyer personas, technical messaging, and content strategy
Extend technical narratives through analyst briefings, industry forums, podcasts, conferences, and online technical communities
Partner with software engineers to automate demo setup, content workflows, and asset updates using workflows, agents, scripts, and AI-driven tools
Help SRE and platform engineering leaders evaluate Grafana Cloud and equip sellers with technical tools and narratives

Requirements

What you’ll need

5+ years in a technical role such as solutions engineering, SRE, DevOps, backend engineering, technical PMM, or similar
Ability and interest to travel to training and customer events 10–12 weeks per year
Strong understanding of observability concepts and SRE/platform team needs
Ability to translate deep technical concepts into clear, value-focused stories
Experience presenting technical content through demos, workshops, or webinars
Excellent written and verbal communication with a crisp, structured, persuasive style
Strong cross-functional collaboration with PMM, Product, SEs, DevRel, and Field Engineering
High ownership mindset and ability to drive projects from concept to completion
Comfort with light scripting or workflow automation

Benefits

Comp & perks

Restricted Stock Units (RSUs)
100% remote, global culture
Career growth pathways
In-person onboarding
30 days annual leave per annum, including 3 Grafana Shutdown Days
Transparent communication and regular company-wide updates
Autonomy and support to ship great work
High-trust, low-ego culture
Approachable, visible leadership
Global team and collaborative work environment