Principal Technical Marketing Engineer

Grafana Labs

. Build and maintain polished, narrative-driven demos highlighting Grafana’s value for SRE and platform engineering leaders .

Posted 10/23/2026full-timeRemote • United States, Canada, Germany, Ireland, Spain, Sweden, United KingdomLead💰 $183,858 - $220,630 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in technical content creation and presentation, with a strong focus on observability concepts and the ability to communicate complex technical narratives effectively. Proven experience in cross-functional collaboration and project ownership within technical marketing environments.

Highest-signal resume keywords

Technical Content CreationObservability ConceptsCross-Functional CollaborationTechnical Presentation SkillsProject Ownership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Solutions EngineeringSREDevOpsBackend EngineeringTechnical Product MarketingWorkflow AutomationDemo Environment AutomationScriptingTechnical WritingContent Strategy

Soft Skills

Excellent CommunicationPersuasive StorytellingCollaborationFacilitation SkillsOwnership Mindset

Tools & Technologies

GrafanaPrometheusLokiMimirTempoAI ToolsVideo Recording SoftwareWebinar PlatformsContent Management SystemsInfrastructure-as-Code Tools

Industry Keywords

Technical MarketingSales EngineeringDevRelPlatform EngineeringBuyer PersonasCompetitive NarrativesTechnical EnablementWebinarsWorkshopsIndustry Forums

Tech Stack

Tools & technologies

GrafanaPrometheus

About the role

Key responsibilities & impact

Build and maintain polished, narrative-driven demos highlighting Grafana’s value for SRE and platform engineering leaders
Record technical demo videos and walkthroughs with video and content teams
Lead webinars, workshops, and technical sessions for evaluators
Teach customers how Grafana works and why its approach is differentiated and valuable
Use AI tools to generate variations, summaries, and reusable technical content assets
Serve as Product Marketing’s technical liaison to the Solutions Engineering organization
Produce technical enablement assets, value-driven talk tracks, competitive narratives, and demo best practices
Help sales engineers and sellers communicate Grafana’s story clearly and with differentiation
Partner with Product Marketing Managers to identify buyer personas, problems, technical messages, and content strategy
Extend technical narratives through analyst briefings, industry forums, podcasts, conferences, and online technical communities
Bring technical perspective to Product Marketing planning, content, campaigns, and enablement
Partner with software engineers to streamline demo setup, content workflows, and asset updates through workflows, agents, scripts, and AI-driven tools
Make technical content more repeatable, discoverable, and scalable across teams

Requirements

What you’ll need

5+ years in a technical role, including solutions engineering, SRE, DevOps, backend engineering, technical PMM, or similar
Interest and ability to travel to training and customer events 10–12 weeks per year
Strong understanding of observability concepts and SRE/platform team needs
Ability to translate deep technical concepts into clear, value-focused stories
Experience presenting technical content through demos, workshops, or webinars
Excellent written and verbal communication with a crisp, structured, persuasive style
Strong cross-functional collaboration with PMM, Product, SEs, DevRel, and Field Engineering
High ownership mindset and ability to drive projects from concept to completion
Comfort with light scripting or workflow automation
Hands-on experience with Grafana, Prometheus, Loki, Mimir, Tempo, or similar observability tools is a bonus
Prior experience in Sales Engineering, DevRel, or technical product marketing is a bonus
Familiarity with demo environment automation or infrastructure-as-code tools is a bonus
Exceptional live presentation or workshop facilitation skills are a bonus

Benefits

Comp & perks

Restricted Stock Units (RSUs)
100% remote, global culture
Career growth pathways
In-person onboarding
30 days of annual leave per annum
3 annual leave days reserved for Grafana Shutdown Days
Transparent communication and regular company-wide updates
Autonomy and support to ship great work
High-trust, low-ego culture
Approachable, involved leadership
Equal opportunity workplace