Senior Product Marketing Manager

Grafana Labs

. Define product value, messaging, and go-to-market strategy with product managers .

Posted 10/23/2026full-timeRemote • Spain, Canada, Germany, Ireland, Sweden, United Kingdom, United StatesSenior💰 €82,988 - €99,586 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing and solutions marketing, with a strong focus on developing go-to-market strategies and customer lifecycle campaigns. Proficient in utilizing AI tools for messaging automation and delivering impactful training for customer-facing teams.

Highest-signal resume keywords

Product Marketing ExperienceTechnical Audience EngagementAI Tools ProficiencyQuantitative Analytical SkillsExceptional Writing Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product ManagementMarket ResearchCampaign Performance AnalysisCustomer Lifecycle ManagementSales EnablementImplementation Guides CreationReference Architectures DevelopmentCompetitive PositioningProduct Launch LeadershipContent Development

Soft Skills

Strong Communication SkillsProject ManagementStakeholder CollaborationTechnical CuriosityTraining and Enablement

Tools & Technologies

ChatGPTClaudeAI ToolsMarketing Automation ToolsContent Management Systems

Industry Keywords

Open SourceCloud NativeInfrastructure TechnologiesGo-To-Market StrategyCustomer RetentionUpsellCross-Sell

Tech Stack

Tools & technologies

CloudOpen Source

About the role

Key responsibilities & impact

Define product value, messaging, and go-to-market strategy with product managers
Create reference architectures, implementation guides, detailed product information, and sales enablement materials
Own customer lifecycle campaigns for competitive positioning, retention, upsell, and cross-sell
Conduct market and customer research on pain points, competition, and opportunities
Train go-to-market and sales teams on product capabilities and value
Deliver training and enablement for customer-facing teams
Develop hands-on marketing content including blogs, webinar outlines, and video scripts
Codify product marketing knowledge into AI-forward tools and processes

Requirements

What you’ll need

4+ years of relevant experience in product marketing, solutions marketing, or product management
Experience with marketing and selling to a technical audience
Passion for open source, cloud native, and infrastructure technologies
Ability to drive complex projects from start to finish
Ability to articulate the value of technical products to customers and sellers
Experience leading product or feature launches autonomously and as part of a team
Experience with AI tools such as ChatGPT and Claude to automate messaging and workflows
Comfort working with internal and external stakeholders in complicated processes
Strong product and technical curiosity
Demonstrated quantitative analytical skills for campaign performance and lifecycle metrics
Exceptional writing and communication skills
High “say-do” ratio in executing and delivering impact

Benefits

Comp & perks

Restricted Stock Units (RSUs)
100% remote, global culture
Career growth pathways
In-person onboarding
30 days of annual leave per annum
3 annual leave days reserved for Grafana Shutdown Days
Transparent communication and regular company-wide updates
Autonomy and support to ship great work
High-trust, low-ego culture
Approachable, involved leadership