Senior Product Marketing Manager

Grafana Labs

. Partner with and teach product managers to define product value, messaging, and go-to-market strategy .

Posted 10/23/2026full-timeRemote • Germany, Canada, Ireland, Spain, Sweden, United Kingdom, United StatesSenior💰 €97,034 - €116,441 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing and solutions marketing, with a strong focus on customer lifecycle campaigns and the ability to articulate technical product value. Proven experience in leading product launches and utilizing AI tools for messaging automation.

Highest-signal resume keywords

Product Marketing ExperienceCustomer Lifecycle Campaign ManagementTechnical Audience EngagementAI Tools UtilizationQuantitative Analytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product ManagementSolutions MarketingCampaign Performance AnalysisMarket ResearchProduct Launch LeadershipMessaging DevelopmentCustomer Engagement StrategiesTechnical Product PositioningImplementation Guide CreationReference Architecture Development

Soft Skills

Exceptional Writing SkillsStrong Communication SkillsStakeholder CollaborationProject ManagementTraining and Enablement

Tools & Technologies

ChatGPTClaudeCustomer Relationship Management (CRM) ToolsMarketing Automation PlatformsAnalytics Tools

Industry Keywords

Open SourceCloud NativeInfrastructure TechnologiesGo-To-Market StrategyCompetitive Positioning

Tech Stack

Tools & technologies

CloudOpen Source

About the role

Key responsibilities & impact

Partner with and teach product managers to define product value, messaging, and go-to-market strategy
Create customer-facing materials including reference architectures, implementation guides, and detailed product information
Own customer lifecycle campaigns for competitive positioning, retention, upsell, and cross-sell
Conduct market and customer research on pain points, competition, and opportunities
Train go-to-market and sales teams on product capabilities and value
Deliver sales training and enablement for customer-facing teams

Requirements

What you’ll need

4+ years of relevant experience in product marketing, solutions marketing, or product management
Experience with marketing and selling to a technical audience
Passion for open source, cloud native, and infrastructure technologies
Proven ability to drive complex projects from start to finish
Ability to articulate the value of technical products to customers and sellers
Experience leading product or feature launches autonomously and as part of a team
Experience using AI tools such as ChatGPT and Claude to automate messaging and workflows
Comfort working with internal and external stakeholders in complicated processes
Strong product and technical curiosity translating to clear packaging, positioning, and messaging
Quantitative analytical skills for campaign performance and lifecycle metrics
Exceptional writing and communication skills
High “say-do” ratio in executing and delivering impact

Benefits

Comp & perks

Restricted Stock Units (RSUs)
100% remote, global culture
Career growth pathways
In-person onboarding
30 days annual leave per annum
3 annual leave days reserved for Grafana Shutdown Days