Senior Product Marketing Manager

Grafana Labs

. Define product value, messaging, and go-to-market strategy with product managers .

Posted 10/23/2026full-timeRemote • United States, Canada, Germany, Ireland, Spain, Sweden, United KingdomSenior💰 $162,275 - $194,730 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing and solutions marketing, with a strong focus on developing go-to-market strategies, competitive positioning, and customer lifecycle campaigns. Proficient in utilizing AI tools for enhancing product marketing processes and delivering impactful training to sales and customer-facing teams.

Highest-signal resume keywords

Product Marketing ExperienceTechnical Audience EngagementAI Tools ProficiencyQuantitative Analytical SkillsExceptional Writing Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product ManagementGo-To-Market StrategyCompetitive PositioningCampaign Performance MetricsCustomer Lifecycle ManagementSales EnablementImplementation GuidesReference ArchitecturesMarket ResearchProduct Launch Management

Soft Skills

Communication SkillsCollaborationTraining and EnablementStakeholder EngagementProject Management

Tools & Technologies

ChatGPTClaudeAI ToolsCloud Native TechnologiesOpen Source Technologies

Industry Keywords

Infrastructure TechnologiesProduct Value MessagingCustomer RetentionUpsell StrategiesCross-Sell Strategies

Tech Stack

Tools & technologies

CloudOpen Source

About the role

Key responsibilities & impact

Define product value, messaging, and go-to-market strategy with product managers
Develop competitive positioning and sales enablement collateral
Create reference architectures, implementation guides, and detailed product information
Own customer lifecycle campaigns including retention, upsell, and cross-sell
Conduct market and customer research on pain points, competition, and opportunities
Train go-to-market and sales teams on product capabilities and value
Deliver training and enablement for customer-facing teams
Teach product managers and engineers growth and demand concepts
Codify product marketing knowledge into AI-forward tools and processes
Produce hands-on content such as blogs, webinar outlines, and video scripts

Requirements

What you’ll need

4+ years of relevant experience in product marketing, solutions marketing, or product management
Experience with marketing and selling to a technical audience
Passion for open source, cloud native, and infrastructure technologies
Proven ability to drive complex projects from start to finish
Ability to articulate the value of technical products to customers and sellers
Experience leading product or feature launches autonomously and as part of a team
Experience with AI tools such as ChatGPT and Claude
Comfort working with varied internal and external stakeholders
Strong product and technical curiosity for packaging, positioning, and messaging
Quantitative analytical skills for campaign performance and lifecycle metrics
Exceptional writing and communication skills
High “say-do” ratio in executing and delivering impact

Benefits

Comp & perks

Restricted Stock Units (RSUs)
100% remote work and global culture
Career growth pathways
In-person onboarding
30 days of annual leave per annum, including 3 Grafana Shutdown Days
Transparent communication and regular company-wide updates
Autonomy and support to innovate
Empowered, high-trust teams
Approachable leadership
Global team collaboration