Senior Product Marketing Manager

Grafana Labs

. Partner with and teach product managers to define product value, messaging, and go-to-market strategy .

Posted 10/23/2026full-timeRemote • Ireland, Canada, Germany, Spain, Sweden, United Kingdom, United StatesSenior💰 €104,000 - €124,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing and solutions marketing, with a strong focus on customer lifecycle campaigns, market research, and technical product messaging. Proficient in utilizing AI tools to enhance marketing processes and deliver impactful training for customer-facing teams.

Highest-signal resume keywords

Product Marketing ExperienceTechnical Audience EngagementAI Tools ProficiencyCampaign Performance AnalysisExceptional Writing Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product ManagementMarket ResearchCustomer Lifecycle CampaignsMessaging DevelopmentProject ManagementTechnical Product PositioningCampaign ProductionQuantitative AnalysisGo-To-Market StrategyFeature Launch Experience

Soft Skills

Communication SkillsCollaborationStakeholder EngagementCuriosityExecution

Tools & Technologies

ChatGPTClaudeAI ToolsMarketing Automation Tools

Industry Keywords

Open SourceCloud NativeInfrastructure TechnologiesProduct ValueCustomer Adoption

Tech Stack

Tools & technologies

CloudOpen Source

About the role

Key responsibilities & impact

Partner with and teach product managers to define product value, messaging, and go-to-market strategy
Create customer evaluation and adoption materials with product management, engineering, and go-to-market teams
Own customer lifecycle campaigns for competitive positioning, retention, upsell, and cross-sell
Conduct market and customer research
Teach go-to-market and sales teams product capabilities and value
Deliver training and enablement for customer-facing teams
Develop messaging and positioning for a broad product area
Produce campaigns, content, events, blogs, webinar outlines, and video scripts
Codify product marketing knowledge into AI-forward tools and processes

Requirements

What you’ll need

4+ years of relevant experience in product marketing, solutions marketing, or product management
Experience with marketing and selling to a technical audience
Passion for open source, cloud native, and infrastructure technologies
Proven ability to drive complex projects from start to finish
Ability to articulate the value of technical products to customers and sellers
Experience leading product or feature launches autonomously and as part of a team
Experience with AI tools such as ChatGPT and Claude to automate messaging and workflows
Comfort working with varied internal and external stakeholders
Strong product and technical curiosity
Demonstrated quantitative analytical skills for campaign performance and lifecycle metrics
Exceptional writing and communication skills
High “say-do” ratio in executing and delivering impact

Benefits

Comp & perks

Restricted Stock Units (RSUs)
100% remote work and global culture
Career growth pathways
In-person onboarding
30 days of annual leave per annum
3 annual leave days reserved for Grafana Shutdown Days
Transparent communication and regular company-wide updates
Autonomy and support to innovate
Empowered, high-trust teams
Approachable, transparent leadership