Senior Product Marketing Manager

Grafana Labs

. Define product value, messaging, and go-to-market strategy with product managers .

Posted 10/23/2026full-timeRemote • United Kingdom, Canada, Germany, Ireland, Spain, Sweden, United StatesSenior💰 £91,755 - £110,106 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing and solutions marketing, with a strong focus on developing go-to-market strategies and customer lifecycle campaigns. Proficient in utilizing AI tools for messaging automation and delivering impactful training to customer-facing teams.

Highest-signal resume keywords

Product Marketing ExperienceTechnical Audience EngagementAI Tools ProficiencyCampaign Performance AnalysisExceptional Writing Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product ManagementMarket ResearchCampaign DevelopmentCompetitive PositioningCustomer Lifecycle ManagementProject ManagementTechnical Product ArticulationContent CreationImplementation GuidesReference Architectures

Soft Skills

Communication SkillsStakeholder EngagementAnalytical SkillsCuriosityExecution Focus

Tools & Technologies

ChatGPTClaudeAI ToolsWebinar PlatformsContent Management Systems

Industry Keywords

Open SourceCloud NativeInfrastructure TechnologiesProduct LaunchCustomer Retention

Tech Stack

Tools & technologies

CloudOpen Source

About the role

Key responsibilities & impact

Define product value, messaging, and go-to-market strategy with product managers
Create customer-facing materials including reference architectures, implementation guides, and detailed product information
Own customer lifecycle campaigns covering competitive positioning, retention, upsell, and cross-sell
Conduct market and customer research on pain points, competition, and opportunities
Train go-to-market and sales teams on product capabilities and value
Deliver training and enablement for customer-facing teams
Develop campaigns, content, events, blogs, webinar outlines, and video scripts
Codify product marketing knowledge into AI-forward tools and processes

Requirements

What you’ll need

4+ years of relevant experience in product marketing, solutions marketing, or product management
Experience with marketing and selling to a technical audience
Passion for open source, cloud native, and infrastructure technologies
Proven ability to drive complex projects from start to finish
Ability to articulate the value of technical products to customers and sellers
Experience leading product or feature launches autonomously and as part of a team
Experience with AI tools such as ChatGPT and Claude to automate messaging and workflows
Comfort working with varied internal and external stakeholders
Strong product and technical curiosity applicable to packaging, positioning, and messaging
Quantitative analytical skills for campaign performance and lifecycle metrics
Exceptional writing and communication skills
High “say-do” ratio in executing and delivering impact

Benefits

Comp & perks

Restricted Stock Units (RSUs)
100% remote, global culture
Career growth pathways
In-person onboarding
30 days annual leave per annum, including 3 Grafana Shutdown Days
Transparent communication and regular company-wide updates
Autonomy and support to ship great work and try new things
Empowered, high-trust, low-ego teams
Approachable and involved leadership