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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in social media strategy and execution, with a focus on demand generation, content production, and performance measurement. Proficient in leveraging data analytics to drive decisions and optimize social channels for lead generation and sales.
Highest-signal resume keywords
Social Media StrategyDemand GenerationShort-Form Video ProductionData AnalysisCreator Program Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Funnel AnalysisAttribution UnderstandingContent ProductionLead GenerationPerformance-Oriented Content Creation
Soft Skills
Execution-OrientedAutonomous Work Style
Tools & Technologies
ManyChatAI ToolsConversational Automation
Industry Keywords
E-CommerceEdtechDigital ProductsUser-Generated ContentInfluencer Programs
About the role
Key responsibilities & impact- Build and grow the company’s owned audience on Instagram, TikTok, YouTube, and LinkedIn.
- Build a demand-generation engine through Social Media, turning content and audience into traffic, leads, conversations, and sales.
- Define and execute the brand presence strategy across relevant social channels.
- Produce customized social media content, raising the standard for short-form video and discovery content.
- Structure and manage a creator and micro-influencer program with performance-based partnerships.
- Turn social channels into paths for opportunity generation and sales.
- Structure and optimize flows involving DMs, links, landing pages, automations, communities, and conversational tools.
- Identify the content, messaging, formats, and creators with the greatest ability to generate attention and response.
- Turn the best organic content into inputs for paid media campaigns.
- Work with the media team in a continuous testing and learning routine across organic content and performance marketing.
- Collaborate with Growth, Branding, CRM, Media, Sales, Product, and other teams involved in the student journey.
- Define, together with Analytics, how to measure the impact of the work, attributed sales, growth in brand searches, and conversion.
- Success will be measured by sessions and leads generated, growth in brand searches and direct traffic, conversations and sales originating from the channel, and content/social proof leveraged in paid media.
Requirements
What you’ll need- More than 3 years of experience in social media, including experience in direct-sales operations (e-commerce, edtech, or digital products)—not just institutional branding.
- Hands-on, execution-oriented profile.
- Comfortable working in highly autonomous environments.
- Short-form video portfolio demonstrating measurable business results, not just awards or engagement.
- Strong data skills: funnel analysis, understanding of attribution, and the ability to support decisions with numbers.
- Ability to independently produce content.
- Preferred: experience in education, digital products, marketplaces, e-commerce, or digital businesses.
- Preferred: experience with creator, influencer, or affiliate programs.
- Preferred: experience with UGC and social-proof production.
- Preferred: experience generating leads through content and creating performance-oriented content.
- Preferred: knowledge of conversational automation and tools such as ManyChat and AI tools such as Claude.
- Preferred: familiarity with AI tools applied to content production, editing, research, and productivity.
- Preferred: experience with customer service and conversion through DMs or communities.
- Availability to work Monday through Friday, from 9:00 a.m. to 6:00 p.m. (40 hours per week).
Benefits
Comp & perks- SulAmérica health and dental insurance with nationwide coverage, fully paid by the company.
- Wellhub (Gympass) or gym reimbursement.
- Partnership with Sesc, providing access to cultural and leisure activities.
- Starbem, Avus, and Auster apps: health, well-being, and comprehensive support, including psychological, financial, and legal assistance.
- Meal or food allowance paid through an iFood card.
- Home office allowance paid through an iFood card.
- Profit-sharing bonus (PLR), according to applicable rules.
- Extended maternity and paternity leave.
- GranPix—project recognition program with awards.
- Childcare assistance.
- Full scholarship for undergraduate and graduate programs at Gran Faculdade.
- Free Gran Concursos Unlimited subscription.
- 70% discount on in-person graduate and undergraduate programs in Curitiba.
- Gran Academy—corporate university for the professional development of GranLovers.
- Study incentive policies promoting continuous learning.
- Onboarding kit and equipment provided by Gran.
- Christmas allowance in December.
- Gran Baby Kit, a gift celebrating the birth of babies in the family.
- M.O.M.—Mom’s Day Off: one additional day off per year, scheduled in agreement with the direct manager.
- Gran School Kit—school-supplies assistance.
- Inclusion Allowance—exclusively for employees with disabilities.
- Petlove—health insurance plan for family pets.
- Birthday day off.
- Life insurance.
- Opportunity to work from any city in Brazil.
- Gran’s entire recruitment process is conducted online, and feedback is provided at the end of every process.