Manager, Product Management – Content Management Systems

Granicus

. Own the product strategy, roadmap, and business outcomes for CMS products serving government and destination marketing markets .

Posted 10/23/2026full-timeRemote • United StatesSeniorLead💰 $128,000 - $178,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product strategy and management for CMS and digital experience platforms, with a strong focus on customer engagement, AI-enabled capabilities, and cross-functional collaboration. Proven ability to lead product discovery, prototyping, and market readiness while ensuring compliance with security and privacy standards.

Highest-signal resume keywords

B2B SaaS Product ManagementAI-Enabled CapabilitiesCustomer EngagementPrototyping ExperienceCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product StrategyContent WorkflowsGovernance RequirementsMarket AnalysisAI-Assisted ToolsDigital Experience PlatformsWebsite PlatformsPersonalizationAccessibilityProduct-Led Growth

Soft Skills

Excellent CommunicationCustomer OrientationJudgment Amid AmbiguityCoaching and DevelopmentTeam Leadership

Tools & Technologies

CMS SolutionsDigital Experience PlatformsAI ToolsPrototyping ToolsMarket Research Tools

Industry Keywords

Government AgenciesDestination Marketing OrganizationsPublic-Sector OrganizationsCompliance StandardsPrivacy Training

About the role

Key responsibilities & impact

Own the product strategy, roadmap, and business outcomes for CMS products serving government and destination marketing markets
Define and drive AI-forward content management experiences for creating, organizing, governing, optimizing, personalizing, and publishing content
Develop deep understanding of government and destination customers, workflows, governance requirements, audience needs, and organizational constraints
Engage customers and prospects through discovery, advisory sessions, roadmap validation, usability research, and strategic account engagement
Prototype concepts, workflows, and experiences to test ideas, validate assumptions, and accelerate learning
Use product development and AI-assisted tools to explore solutions and partner with engineering and design on production-ready products
Balance current-product improvements, platform modernization, customer commitments, technical sustainability, and innovation
Partner with engineering, architecture, UX, data, and AI teams to deliver scalable, intuitive, reliable experiences
Establish platform strategy supporting government agencies and destination marketing organizations
Lead product discovery and prioritization using customer evidence, product data, market analysis, commercial opportunity, technical considerations, and company strategy
Own outcomes including adoption, engagement, satisfaction, retention, expansion, revenue growth, operational efficiency, and platform health
Identify packaging, pricing, bundling, upgrade, and cross-sell opportunities
Conduct market and competitive analysis across government technology, destination marketing technology, digital experience platforms, CMS solutions, and AI-enabled content tools
Partner with product marketing and go-to-market teams on positioning, launches, sales enablement, customer communications, and market readiness
Communicate strategy, roadmap decisions, tradeoffs, risks, and results to executive, customer, and cross-functional audiences
Drive alignment across Product, Engineering, Design, Sales, Marketing, Customer Success, Services, Finance, Legal, Security, and executive leadership
Lead, coach, and develop product managers and product owners
Establish ownership, expectations, goals, and decision-making frameworks
Conduct one-on-ones, provide performance feedback, and support direct reports’ professional development
Build a product culture grounded in customer discovery, prototyping, evidence-based decisions, accountability, experimentation, and measurable outcomes
Coach the team on responsible AI use in product discovery, prototyping, analysis, planning, documentation, and delivery
Own CMS portfolio vision, strategy, roadmap, investment plans, prototypes, requirements, business cases, success metrics, pricing and go-to-market recommendations, executive updates, and team development plans

Requirements

What you’ll need

Significant B2B SaaS or enterprise product management experience, ideally with CMS, digital experience, or website platforms
Strong customer orientation and a record of using direct customer engagement to shape product strategy
Hands-on experience prototyping products and features, including AI-assisted tools
Experience owning established products while building new products or leading modernization
Working knowledge of content workflows, governance, integrations, personalization, accessibility, and multichannel delivery
Experience delivering practical AI-enabled capabilities with attention to security, privacy, and responsible use
Strong technical fluency and ability to partner with engineering, design, and go-to-market teams
Excellent communication skills and judgment amid ambiguity and competing priorities
8+ years of experience in product management, including people leadership
Demonstrated success owning product strategy and business outcomes for complex software products or portfolios in B2B SaaS or enterprise technology
Experience managing, coaching, and developing product managers or product owners
Significant customer-facing experience, including discovery, validation, advisory sessions, strategic account engagement, or market research
Demonstrated experience prototyping new concepts and bringing new products or major capabilities from discovery through launch and adoption
Experience working closely with go-to-market teams on positioning, commercialization, customer readiness, and sales enablement
Experience with CMS, digital experience platform, website, content workflow, or web-publishing products preferred
Experience serving government agencies, public-sector organizations, destination marketing organizations, or highly regulated or mission-driven customers preferred
Familiarity with accessibility, security, privacy, records management, governance, and public trust requirements preferred
Experience with generative AI, intelligent content workflows, semantic search, personalization, content optimization, or AI-assisted authoring preferred
Experience leading platform modernization, product consolidation, replatforming, or customer migration initiatives preferred
Experience with product-led growth, packaging, pricing, monetization, retention, and expansion strategies preferred
Experience working in a matrixed organization preferred
Responsible for preserving confidentiality, integrity, and availability of Granicus information assets
Responsible for ensuring employee and customer data privacy and completing required privacy training

Benefits

Comp & perks

Flexible Time Off
Company-Wide Wellbeing Days
Work From Home Reimbursement
Multiple Health Plan Options, including a 100% employer-paid plan
Employer HSA Contributions
Fitness Reimbursement Program
On-Demand Mental Health Support, including Headspace and other wellness tools
Paid Parental Leave for birthing and non-birthing parents
Traditional & Roth 401(k) with a generous company match
Life & AD&D Insurance with 100% employer-paid coverage
Online Learning Platforms
Competitive Salary & Bonuses
Employee Resource Groups
Coffee with Mark sessions
Microsoft Teams communities focused on wellness, art, furbabies, family, parenting, and more