Director, Brand Marketing – Media

Grant Thornton (US)

. Own the global brand campaign plan, including audience priorities, channel selection, delivery, and measurement .

Posted 10/7/2026full-timeUnited StatesLead💰 $184,000 - $276,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in global brand campaign management, including audience prioritization, channel strategy, and performance measurement. Proven ability to lead multidisciplinary teams, develop effective media strategies, and enhance brand health through data-driven insights.

Highest-signal resume keywords

Brand Campaign ManagementPaid Media StrategySocial Media Performance ImprovementStorytelling and CopywritingMeasurement Framework Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand LeadershipMedia BuyingCampaign MeasurementBudget ManagementAudience Insights

Soft Skills

Team CoachingCross-Functional CollaborationStrategic Planning

Tools & Technologies

LinkedIn AdvertisingProgrammatic AdvertisingSocial Media Platforms

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

B2B MarketingProfessional ServicesBrand ActivationSponsorship Management

About the role

Key responsibilities & impact

Own the global brand campaign plan, including audience priorities, channel selection, delivery, and measurement
Coordinate advertising, social media, sponsorship, and creative teams
Integrate sponsorships and partner programs into campaigns
Shape campaign narratives and refine copy
Adapt global campaigns to local market priorities and budgets
Apply campaign results and audience insights to improve planning, creative development, and channel performance
Build the global in-house paid media team
Define planning and buying responsibilities across internal teams and agencies
Set global paid media strategy and oversee delivery
Allocate investment across LinkedIn, search, programmatic advertising, and video
Lead relationships with media platforms, beginning with LinkedIn
Set the global approach to organic and paid social media
Lead social platform strategy, executive visibility, and employee advocacy
Use audience insights, social listening, and performance data to shape content
Develop and manage the annual brand activation investment plan
Establish a framework measuring brand and media investment impact on brand health and pipeline development
Report performance to marketing leadership
Set priorities and accountability across brand activation, sponsorship, social media, and paid media teams
Coach and develop the team

Requirements

What you’ll need

Bachelor's Degree
At least 12 years of brand or marketing leadership experience in B2B or professional services
At least five years at Director level or equivalent leading a multidisciplinary function
Experience building and running an in-house paid media function, including team structure, media buying, tools, and platform relationships
Experience leading brand campaigns across multiple markets
Experience improving social media performance and demonstrating contribution to brand objectives and pipeline development
Experience managing activation budgets across markets and reallocating investment based on performance
Strong storytelling and copywriting skills
Experience developing measurement frameworks connecting brand and campaign investment to pipeline and revenue
Experience presenting findings to senior leadership

Benefits

Comp & perks

Flexible work location, weekly schedule, and flex time off options
Work-life integration options
Personalized and comprehensive benefits
Medical, dental, and vision insurance programs
Employee assistance program
Discretionary annual bonus based on individual and firm performance