Manager, Demand Operations

Grant Thornton (US)

. Manage the inbound lead process end to end, including intake, qualification, prioritization, assignment, and progression .

Posted 10/28/2026full-timeUnited StatesMid-LevelSenior💰 $112,000 - $168,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing inbound lead processes and executing targeted outbound prospecting strategies. Proficient in utilizing CRM systems and sales intelligence tools to enhance engagement and conversion outcomes.

Highest-signal resume keywords

Inbound Lead ManagementOutbound ProspectingCRM Systems ProficiencyStrong Written CommunicationProject Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Demand GenerationSales DevelopmentAccount ActivationLead-Scoring ModelsPipeline ReportingBuyer Signals InterpretationPerformance Metrics AnalysisSolution-Based MarketingSales Engagement PlatformsQualification Frameworks

Soft Skills

Strong Verbal CommunicationCross-Functional CollaborationOrganizational SkillsAnalytical MindsetDisciplined Follow-Through

Tools & Technologies

CRM PlatformsSales Intelligence ToolsMarketing AutomationSales Engagement Tools

Industry Keywords

B2B SalesProfessional ServicesAccount-Based MarketingPriority-Account ProgramsWhitespace Activation

About the role

Key responsibilities & impact

Manage the inbound lead process end to end, including intake, qualification, prioritization, assignment, and progression
Coordinate engagement with leaders, CREs, subject matter experts, and stakeholders
Facilitate outreach, schedule meetings, prepare briefing materials, coordinate stakeholders, and monitor response and meeting timelines
Own early-stage pipeline momentum until transition to sales or delivery teams
Maintain CRM records, opportunity data, activity tracking, action items, and status updates
Monitor lead-management SLAs, identify stalled opportunities, and escalate issues
Plan and execute outbound prospecting sequences to re-engage dormant accounts and activate prospects
Develop personalized outreach using buyer signals, industry triggers, persona-aligned messaging, engagement history, and account research
Use sales intelligence, intent, and CRM platforms to identify contacts and prioritize accounts
Execute email and LinkedIn outreach; test and refine targeting, sequencing, and messaging
Convert inbound and outbound engagement into introductory calls, discovery sessions, and solution-oriented meetings
Provide pre-call briefs and coordinate meeting logistics and stakeholder participation
Track meeting outcomes, document action items, and ensure follow-up within SLAs
Facilitate handoffs to sales or delivery teams
Monitor response times, outbound activity, sequence performance, connection rates, meeting generation, pipeline progression, and conversion outcomes
Improve targeting, messaging, workflows, dashboards, and campaign-to-sales feedback loops

Requirements

What you’ll need

Bachelor’s degree in Marketing or another relevant field, or equivalent experience
Minimum 5–7+ years of experience in demand generation, inside sales, business development, sales development, or a related B2B role
Experience managing inbound lead processes and executing targeted outbound prospecting and account-activation motions
Strong written communication skills for concise, personalized outreach
Strong verbal communication skills for articulating value propositions and supporting discovery conversations
Experience using CRM systems, sales engagement platforms, and sales intelligence tools
Strong project management, organization, and cross-functional collaboration skills
Ability to manage multiple inbound and outbound motions concurrently with disciplined follow-through
Analytical mindset with ability to interpret buyer signals, performance metrics, and conversion patterns
Professional services or solution-based marketing and sales experience preferred
Experience supporting account-based, priority-account, or whitespace activation programs preferred
Familiarity with marketing automation, lead-scoring models, qualification frameworks, and pipeline reporting preferred
Experience working across Marketing, Sales Excellence, Revenue Operations, and client-facing teams preferred

Benefits

Comp & perks

Flexible work location, weekly schedule, and flex time off options
Work-life integration options
Personalized and comprehensive benefits
Medical, dental, and vision insurance programs
Employee assistance program
Potential eligibility for discretionary annual bonus based on individual and firm performance
Reasonable accommodation for qualified applicants with disabilities