Senior Associate, Field Marketing

Grant Thornton (US)

. Support activation intake by gathering inputs and preparing complete requests aligned with enterprise priorities .

Posted 11/9/2026full-timeUnited StatesSenior💰 $82,000 - $123,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in event execution and sponsorship activation, with strong organizational and project management skills. Proficient in CRM systems and marketing workflows, with a focus on collaboration and continuous improvement.

Highest-signal resume keywords

Event ExecutionSponsorship ActivationProject ManagementCRM SystemsB2B Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Event LogisticsData CaptureFeedback SummariesTask TrackingTimeline Management

Soft Skills

Clear CommunicationDetail-OrientedCollaborationProblem-SolvingAdaptability

Tools & Technologies

AI ToolsCRM SoftwareMarketing Workflows

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in BusinessBachelor's Degree in Communications

Industry Keywords

B2B MarketingProfessional ServicesField MarketingEvent PlanningSponsorship Management

About the role

Key responsibilities & impact

Support activation intake by gathering inputs and preparing complete requests aligned with enterprise priorities
Plan and execute assigned events, sponsorships, and field activations
Own planning and execution workstreams for defined events and sponsorships, including timelines, logistics, readiness materials, and day-of execution
Maintain activation workflows, task tracking, timelines, checklists, and shared calendar updates
Assemble briefing materials, agendas, outreach drafts, and day-of coordination checklists
Execute event logistics, including run-of-show coordination, attendee management, vendor and speaker logistics, and on-site support
Assist with pre-event outreach and post-event follow-up preparation
Prepare attendance tracking, feedback summaries, follow-up action lists, and post-event review inputs
Capture outcomes and learnings in CRM and other tracking tools
Coordinate with campaign, content, brand, and corporate marketing teams
Identify execution issues and improvement opportunities, escalating risks and contributing process improvements
Use AI tools to improve productivity across research, targeting, planning, and communications
Perform other duties as assigned

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Communications, or related field required
2–5 years of B2B marketing experience; professional services experience preferred
Demonstrated experience supporting event execution, sponsorship activation, or field marketing programs
Strong organizational and project management skills
Working knowledge of CRM systems and marketing workflows
Experience supporting data capture and reporting preferred
Detail-oriented with commitment to execution quality and follow-through
Clear, professional communication skills
Ability to collaborate across teams and functions
Ability to work effectively in a fast-paced, matrixed environment
Comfortable following established processes while identifying improvement opportunities
Comfort using AI tools for research, targeting, planning, and communications, with appropriate accuracy review
Can travel as needed

Benefits

Comp & perks

Hybrid work model with flexibility in work location, weekly schedule, and flex time off
Personalized and comprehensive benefits
Eligibility for a discretionary annual bonus based on individual and firm performance
Work-life integration options
Reasonable accommodation for qualified applicants with disabilities