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Social Media Director
Gravity Global. Translate global social media vision into regional, market, or divisional strategies aligned with client objectives and business priorities .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in social media strategy development, operational planning, and governance, with a strong focus on multi-platform campaign execution and team leadership. Proven ability to leverage data insights for strategic decision-making and foster collaboration across diverse teams and disciplines.
Highest-signal resume keywords
Social Media Strategy DevelopmentMulti-Platform Campaign ExecutionTeam Leadership and DevelopmentData-Driven Decision MakingBudget Stewardship and Commercial Planning
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Social Media ManagementPerformance MeasurementGovernance and ComplianceCampaign PlanningAudience EngagementContent StrategyWorkflow ManagementAnalytics InterpretationBudget ManagementStrategic Planning
Soft Skills
Communication SkillsStakeholder ManagementCoaching and MentoringCollaborationProblem-Solving
Tools & Technologies
Social Media PlatformsPublishing ToolsAnalytics SystemsPerformance ProcessesAutomation Tools
Industry Keywords
Digital MarketingIntegrated CampaignsClient ServicesCommercial Decision-MakingMarket Nuance
About the role
Key responsibilities & impact- Translate global social media vision into regional, market, or divisional strategies aligned with client objectives and business priorities
- Define annual social media plans, priorities, and success measures
- Establish strategic direction across channels, audiences, content approaches, and engagement models
- Account for platform developments, audience behaviours, and local market nuance while maintaining global standards
- Provide senior guidance on campaign planning, channel investment, and social media integration
- Lead implementation of frameworks, playbooks, workflows, and standards
- Own governance for approvals, compliance, reporting, escalation routes, and brand protection
- Oversee delivery across teams, ensuring work is on time, on brief, commercially viable, and aligned to Gravity standards
- Resolve delivery, capacity, and quality issues and escalate significant risks
- Drive disciplined use of social platforms, publishing tools, analytics systems, and performance processes
- Lead, develop, and support social media managers and specialist contributors
- Set expectations for accountability, performance, behaviour, and decision-making
- Build team capability through coaching, mentoring, performance management, and structured development
- Support workforce planning, resource allocation, and organisational design
- Foster collaboration, innovation, knowledge sharing, and continuous improvement
- Act as senior client partner, providing strategic counsel and trusted advice
- Identify growth opportunities across existing accounts
- Contribute to commercial planning through budget stewardship, resource assumptions, scope development, and performance oversight
- Support new business opportunities, proposals, and pitches
- Connect client reporting and reviews to KPIs, business priorities, and recommendations
- Lead partnerships with PR, Paid Media, Creative, Analytics, and Client Services
- Align campaign plans, creative outputs, reporting approaches, and audience strategies
- Challenge weak briefs, misaligned priorities, and disconnected execution
- Raise the quality of strategic thinking, content planning, campaign execution, and optimisation
- Establish performance measurement frameworks
- Use data, reporting, audience insight, and competitive context to refine strategy and guide investment
- Champion innovation in platforms, content formats, tools, automation, and AI
- Encourage structured testing, learning, and best-practice adoption
- Contribute thought leadership to strengthen the social media practice
Requirements
What you’ll need- 10+ years’ experience in marketing, communications, social media, or digital marketing
- 6–8 years in social leadership roles
- Proven experience managing multi-team social media structures and leading senior managers or equivalent roles
- Demonstrated success translating strategic direction into operational plans, governance, and high-quality delivery across multiple clients, markets, or business areas
- Strong experience leading complex, multi-platform social media programmes and integrated campaigns
- Experience partnering across Paid Media, Creative, Analytics, PR, Client Services, and other connected disciplines
- Experience contributing to budget stewardship, annual planning, performance management, and commercial decision-making within a social media function
- Strong strategic leadership and social media planning capability across channels, audiences, and campaign objectives
- Advanced knowledge of major social platforms, social content formats, audience engagement approaches, and performance measurement methods
- Strong operational leadership skills, including governance, prioritisation, workflow management, and quality control
- Strong people management, coaching, and team development skills across complex team structures
- Commercial judgement balancing client impact, team capacity, delivery quality, and budget considerations
- Strong communication, presentation, and stakeholder management skills across senior client and internal audiences
- Ability to interpret data and performance insight and turn it into clear strategic action
- Experience leading regional or multi-market social media programmes is desirable
Benefits
Comp & perks- Competitive reward and pay aligned to local market practices
- Continuous Performance Management with regular feedback and coaching
- Flexible working arrangements
- Plentiful paid time off
- Ongoing training and learning programmes
- Social and team-building events
- Length-of-service and life-milestone recognition
- Gravity Gratitude “kudos” recognition programme
- Parental leave
- Wellbeing resources
- Employee resource groups supporting wellbeing, sustainability and culture
- Supportive, inclusive, and rewarding work environment