Growth Marketing Lead

Gray Swan

. Act as the de facto head of marketing for Gray Swan's Arena product .

Posted 11/12/2026full-timeRemote • United StatesSenior💰 $175,000 - $220,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in growth marketing by owning the full participant funnel, optimizing acquisition channels, and leveraging data-driven insights to drive user engagement and retention. Proficient in building dashboards, conducting independent analysis, and executing effective marketing strategies tailored to technical audiences.

Highest-signal resume keywords

Growth MarketingFunnel OptimizationAudience SegmentationData AnalysisCommunity Engagement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

ExperimentationConversion Rate OptimizationLifecycle MarketingEmail MarketingPerformance MarketingBudget ManagementROI TrackingUser Growth MetricsTechnical Audience MarketingCommunity-Driven Programs

Soft Skills

Independent OperationPrioritizationFast ShippingCollaborationCommunication

Tools & Technologies

Product Analytics ToolsEmail ToolsDiscordDashboardsMarketing Automation

Industry Keywords

PLGConsumer StartupAI SafetyCybersecurityHackathonsBug BountiesCompetitions

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Act as the de facto head of marketing for Gray Swan's Arena product
Own the full participant funnel from discovery and registration through first challenge, repeat participation and top performers
Map and instrument the participant journey
Identify funnel drop-offs and work with product to improve onboarding, landing pages, emails and in-product prompts
Own acquisition, activation, engagement and retention metrics and dashboards
Run growth experiments for each challenge launch across paid social, creators, influencers, technical communities, partnerships, events and owned channels
Scale effective channels, discontinue underperforming channels and reallocate budget mid-campaign
Launch and evaluate new acquisition channels
Build and manage creator, influencer and partner programs with ROI tracking
Collaborate with AI lab partners and internal teams to maximize challenge visibility
Define, prioritize and target audience segments
Run lifecycle programs through email, Discord and in-product channels to increase repeat participation
Create content from community activity and challenge outcomes
Feed user insights into product and challenge design
In the first 90 days, map the funnel, audit channels and spend, run experiments on at least two launches, launch a new channel, establish weekly reporting and deliver measurable growth

Requirements

What you’ll need

6+ years in growth or performance marketing, including time at a PLG or consumer startup
Track record of growing users through experimentation, with specific numbers to point to
Strong understanding of funnels and ability to identify drop-offs, form hypotheses, ship fixes and measure results
Ability to build dashboards and conduct analysis independently without waiting on a data team
Experience launching and scaling several acquisition channels and managing a budget against ROI
Experience segmenting audiences and tailoring campaigns to each segment
Ability to ship fast, prioritize ruthlessly and stop work that is not paying off
Ability to operate independently and serve as the most senior marketer for a product
Experience marketing to developers, security researchers or other technical audiences
Experience with competitions, hackathons, bug bounties or other community-driven programs
Experience growing a Discord or similar online community
Familiarity with AI, AI safety or cybersecurity
Hands-on experience with conversion rate optimization, lifecycle or email tools, or product analytics tools
Legally authorized to work in the United States

Benefits

Comp & perks

Competitive equity package
401(k) with up to 4% matching
28 days of annual leave (vacation plus holidays)
Health, dental and vision coverage
Catered lunches (Pittsburgh office)
Flexible work arrangements
Visa sponsorship for exceptional candidates