Product Marketing Lead

Gray Swan

. Develop category-defining positioning and messaging for Gray Swan’s enterprise offerings .

Posted 10/13/2026full-timePittsburgh • Pennsylvania • United StatesSenior💰 $175,000 - $220,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B product marketing with a focus on technical enterprise products, including the ability to create compelling narratives and enablement materials for sales teams. Proven capability in building customer-marketing programs and executing product launch plans across various channels.

Highest-signal resume keywords

B2B Product Marketing ExperienceSales EnablementContent CreationProduct Launch PlanningCustomer Advocacy Programs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningTechnical WritingMarket ResearchCampaign DevelopmentContent Strategy

Soft Skills

Strong JudgmentBuilder MindsetLeadership

Industry Keywords

Enterprise ProductsCustomer ProofExecutive Thought LeadershipDemand ChannelsLean Team Operations

About the role

Key responsibilities & impact

Develop category-defining positioning and messaging for Gray Swan’s enterprise offerings
Translate research, technical expertise, and customer learnings into product narratives, website content, sales collateral, and campaigns
Build repeatable launch plans for products and capabilities across content, PR, events, and demand channels
Build customer-marketing programs by identifying advocates, developing proof points, and creating customer speaking opportunities
Support executive thought leadership by turning technical leaders’ ideas into authentic content and programming
Partner with Sales to create enablement for enterprise buyers
Determine resourcing needs, including contractors and agencies, and build a team as the company grows

Requirements

What you’ll need

Strong B2B product marketing experience and leadership for technical, enterprise products
Excellent positioning and writing instincts; comfortable creating a manifesto-level narrative as well as practical field assets
Experience partnering directly with Sales on enterprise pipeline and enablement
A builder mindset: comfortable operating in a lean team, moving quickly, and owning ambiguous work end to end
Strong judgment on content, customer proof, executive voice, and category creation
Must be legally authorized to work in the United States, as indicated by the required application question
Willingness to relocate if not based in Pittsburgh, as indicated by the required application question

Benefits

Comp & perks

Competitive equity package
401k with up to 4% matching
28 days annual leave (vacation + holidays)
Health, dental, and vision coverage
Catered lunches (Pittsburgh office)
Flexible work arrangements
Visa sponsorship available for exceptional candidates