Digital Marketing Director

Great American Insurance Group

. Set and execute the Digital Marketing vision and roadmap .

Posted 9/25/2026full-timeCincinnati • Ohio • United StatesLeadWebsite

Tech Stack

Tools & technologies

CloudTableau

About the role

Key responsibilities & impact

Set and execute the Digital Marketing vision and roadmap
Translate business unit goals into strategies supporting premium growth, lead generation, agent engagement and brand awareness
Serve on the Corporate Marketing & Branding Leadership Team
Contribute to corporate marketing strategy, budget planning and departmental direction
Build the business case for continued investment in digital capabilities
Represent Corporate Marketing & Branding in enterprise digital forums and partnerships
Lead strategy, governance and performance of GAIG.com and supported subsidiary websites
Establish content standards, content strategy frameworks and user experience principles
Own SEO, Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategy and implementation
Develop and operationalize enterprise marketing measurement, attribution, KPIs, dashboards and executive reporting
Translate performance data into actionable insights and build data-informed decision-making capabilities
Oversee the Tableau reporting environment and enterprise analytics tool integrations
Lead, develop and retain digital marketing and marketing technology professionals
Set expectations, development plans and accountability; coach team members on growth and career pathing
Foster collaboration, curiosity and continuous learning
Align the digital marketing roadmap, investments and service priorities with business unit and user needs
Collaborate on integrated digital design, brand consistency and creative performance
Own paid social, analytics and platform tools while supporting organic content and voice strategy
Advise on digital capabilities and recommend content distribution strategies, advertising platforms, publications and media channels

Requirements

What you’ll need

15+ years of progressive experience in digital marketing, marketing technology or marketing operations
8+ years leading digital marketing, web or analytics teams
Enterprise experience in a decentralized, multi-business-unit organization
Experience with enterprise martech platforms, including Salesforce Marketing Cloud, Sitefinity or a comparable CMS, Google Analytics 4, BrightEdge or a comparable SEO platform, Google Tag Manager, and Tableau or a comparable data visualization platform
Demonstrated ability to translate digital performance data into executive-level insights and business decisions
Ability to partner effectively with executives, business unit leaders, and enterprise IT and security teams
Experience evaluating and applying AI-driven marketing tools and capabilities
Working knowledge of emerging AI trends and their implications for digital marketing, including Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)
Bachelor's degree in Marketing, Digital Marketing, Business, Business Administration or a related field
Applicants must be authorized to work in the United States without the need for current or future sponsorship
Insurance, financial services, banking or other regulated-industry experience preferred
MBA preferred

Benefits

Comp & perks

Medical coverage
Dental coverage
Vision coverage
Wellness plans
Parental leave
Adoption assistance
Tuition reimbursement
Paid Time Off
Paid holidays
401(k) plan with company match
Employee stock purchase plan
Commuter benefits
Hybrid work arrangement: on-site four days a week with flexibility to work one day remotely