Digital Marketing Lead

Great American Insurance Group

. Collaborate with internal and external teams from all public-facing departments throughout the regional U.S.

Posted 11/10/2026full-timeLakeland • Florida • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital advertising strategy, SEO/AEO analysis, and lifecycle marketing, leveraging tools like Salesforce Marketing Cloud and Google Analytics. Proficient in website management and content creation, with strong collaboration and communication skills across technical and non-technical teams.

Highest-signal resume keywords

Digital Advertising StrategySEO/AEO ImplementationEmail AutomationWebsite ManagementProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEOEmail AutomationWebsite ManagementDigital AdvertisingGoogle AnalyticsContent MarketingVideo ProductionAI ProficiencyProject ManagementLead Management

Soft Skills

CollaborationInterpersonal SkillsAnalytical ThinkingCreative ThinkingCommunication

Tools & Technologies

Salesforce Marketing CloudWordPressSemrushBrightEdgeSurfer SEOLinkedIn AdsGoogle AdsYouTubeAdobe PremiereAdobe Audition

Industry Keywords

Digital MarketingContent MarketingLifecycle MarketingInsurance FieldCorporate Experience

Tech Stack

Tools & technologies

CloudWordPress

About the role

Key responsibilities & impact

Collaborate with internal and external teams from all public-facing departments throughout the regional U.S. footprint
Drive digital advertising strategy and implementation while tracking campaign results and ROI
Contribute to public website updates, metrics management and analysis, and page builds and updates
Analyze and improve organic SEO/AEO
Execute lifecycle marketing for prospects and customers using sales department data, email automation, and content marketing techniques
Manage and improve the company’s presence on YouTube and Vimeo
Contribute to video and audio production
Communicate with technical and non-technical stakeholders and business collaborators
Occasionally train employees on related digital tools and apps
Maintain specialized knowledge and improve digital initiatives and AI innovation as a subject matter expert
Perform other related duties as assigned

Requirements

What you’ll need

5+ years of successful experience in a corporate, agency, or consulting organization
Website/CMS management and page building, including WordPress and page builders
Email automation and lead management, ideally in Salesforce Marketing Cloud
Google Analytics
SEO/AEO implementation and analysis, such as Semrush, BrightEdge, or Surfer SEO
Digital advertising platforms: LinkedIn Ads, Google/YouTube, and Meta platforms
AI proficiency with CoPilot and Claude
Experience building creative in Adobe Express, Canva, and standalone AI video and design tools is helpful
Working knowledge of Adobe Premiere and Audition is helpful
Solid understanding of digital marketing tech stack logistics
Ability to learn new technology quickly
Proven understanding of marketing practices and principles
Project management ability to juggle multiple tasks, meet deadlines, and maintain attention to detail
Ability to move between creative and analytical thinking
Excellent interpersonal and collaboration skills
Command of verbal and written English
Bachelor’s degree in a relevant discipline or equivalent experience
Experience in the insurance field is helpful but not required
Must be authorized to work in the United States without current or future employment visa sponsorship

Benefits

Comp & perks

Medical coverage
Dental coverage
Vision coverage
Wellness plans
Parental leave
Adoption assistance
Tuition reimbursement
Paid Time Off
Paid holidays
401(k) plan with company match
Employee stock purchase plan
Commuter benefits
Hybrid work environment with 1 day work from home