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Marketing Representative
Great American Insurance Group. Initiate contact with current and prospective new business partners .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in business development and marketing strategies, with a strong focus on building relationships and achieving premium development goals. Proficient in analyzing business performance and collaborating with cross-functional teams to enhance service delivery.
Highest-signal resume keywords
Bachelor's Degree In MarketingBusiness Development ExperienceStrong Communication SkillsCRM Database UtilizationTravel Willingness
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Business AnalysisMarket ResearchUnderwriting SupportStatistical TrackingReport PreparationPromotional CorrespondenceEvent PlanningContract ManagementNew Business DevelopmentStrategic Relationship Building
Soft Skills
CollaborationProblem-SolvingCustomer ServiceAdaptabilityInterpersonal Skills
Tools & Technologies
CRM DatabasesDigital MediaMarketing Collateral
Industry Keywords
Executive LiabilityPremium DevelopmentBusiness RetentionMarketing PlansAgency RelationsCompetitor MonitoringCross-MarketingContinuing Education
About the role
Key responsibilities & impact- Initiate contact with current and prospective new business partners
- Market Executive Liability Division products and services through correspondence, phone, in-person interaction, and digital media
- Track prospect lists, hit ratios, business retention, and new business production statistics
- Develop innovative methods for new business development
- Collaborate with management to develop, monitor, and adapt business and marketing plans
- Support underwriting with fact gathering, underwriting, and renewal pricing
- Prepare reports analyzing existing business profile and new business quality and quantity
- Promote additional coverage and programs to existing accounts
- Achieve premium development and retention/persistency goals
- Build strategic relationships with agents, brokers, and producers
- Visit agencies and brokers and monitor customer service
- Assist with coordinating or transferring books of business and contract management
- Identify and triage issues to appropriate staff
- Provide continuing education and product support to assigned agents
- Author and distribute promotional correspondence and marketing collateral
- Plan and host internal and external marketing events
- Monitor competitors and market conditions
- Use CRM databases to improve services and target marketing
- Collaborate on cross-marketing efforts with other business units
- Collaborate with regional underwriters and product managers
- Attend industry and association events
- Perform other duties as assigned
Requirements
What you’ll need- Bachelor’s Degree in Marketing, Business, Communications, or a related field or equivalent experience
- Generally, a minimum of 3 years of experience in a marketing, business developer, or production underwriter role
- Ability to travel 35-50% of the time
- Applicants must be authorized to work in the United States without the need for current or future sponsorship
- Strong communication skills
- Willingness and ability to undertake frequent overnight travel
Benefits
Comp & perks- Medical coverage
- Dental coverage
- Vision coverage
- Wellness plans
- Parental leave
- Adoption assistance
- Tuition reimbursement
- Paid Time Off
- Paid holidays
- 401(k) plan with company match
- Employee stock purchase plan
- Commuter benefits