Communications Officer – Social Media

Greater Vancouver Food Bank

. Develop and implement GVFB’s social media strategy across Instagram, TikTok, Facebook, LinkedIn, and YouTube .

Posted 10/14/2026contractBurnaby • CanadaMid-LevelSenior💰 CA$62,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in social media strategy and management, with a strong focus on digital campaign execution, audience engagement, and content creation across various platforms. Proficient in analytics reporting and brand identity management, ensuring effective communication and collaboration with stakeholders.

Highest-signal resume keywords

Social Media StrategyDigital Campaign ExecutionPhotography and VideographyHootsuite and Later ProficiencyAdobe Creative Suite Expertise

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Social Media ManagementDigital Campaign DevelopmentVideo EditingPhoto EditingContent CreationAnalytics ReportingAudience Persona DefinitionInfluencer Campaign ManagementGraphic DesignKPI Reporting

Soft Skills

MentoringCollaborationCommunicationCreativityFlexibility

Tools & Technologies

HootsuiteLaterCanvaAdobe Premiere ProFinal CutLightroomAdobe IllustratorMS OfficeContent Management Systems

Certifications & Qualifications

Post-Secondary Degree in CommunicationsValid Driver’s LicenceCriminal Record Check

Industry Keywords

Social Media StrategyDigital MediaCommunity GrowthEngagement FunnelsBrand IdentityInfluencer CollaborationsDigital AdvertisingContent LibrariesStorytellingPerformance Metrics

About the role

Key responsibilities & impact

Develop and implement GVFB’s social media strategy across Instagram, TikTok, Facebook, LinkedIn, and YouTube
Develop and execute digital campaigns driving website conversions, volunteer sign-ups, and engagement
Lead digital community growth by defining audience personas, optimizing engagement funnels, and using analytics
Create trend-driven photography, videography, reels, stories, graphics, and posts
Manage scheduling, monitoring, and reporting using Hootsuite and Later
Represent GVFB in partnerships, influencer collaborations, and digital events
Create digital advertising content with the Development team
Mentor and train the Communications Coordinator, external staff, and volunteers
Script, capture, edit, and produce professional-quality photo and video storytelling content
Create Canva assets, signage, posters, small collateral, and vector-based graphics in Adobe Illustrator
Build content libraries for campaigns, events, and ongoing storytelling
Guard and evolve the organization’s digital and physical brand identity
Edit, proof, and approve organizational collateral and written content
Provide coverage for Communications Officer – PR & Media and Communications Coordinator when required
Deliver monthly, quarterly, and annual social media performance, engagement, growth, and ROI reports
Conduct social media audits and present insights to the Communications Manager and Chief Executive Officer
Cultivate influencer and creator relationships
Support leadership and spokespeople with social media visibility and amplification
Perform other duties assigned and provide flexibility for events, storytelling, and partnership meetings

Requirements

What you’ll need

Post-secondary degree or diploma in Communications, Marketing, Digital Media, or related field, or relevant years of experience
3–5 years of professional experience in social media strategy and management
Demonstrated expertise in Instagram, LinkedIn, TikTok and short-form video storytelling
Strong proficiency with Hootsuite, Later, and Canva
Skilled in photography and videography using professional cameras, equipment, and mobile devices
Proficiency in video and photo editing software, such as Adobe Premiere Pro, Final Cut, or equivalent
Experience editing and retouching photos with Lightroom
Experience vectorizing images and working in Adobe Illustrator
Experience producing Monthly, Quarterly, and Annual KPI & Analytics Reports
Experience developing and managing influencer campaigns and collaborations
Familiarity with Adobe Creative Suite, MS Office, and content management systems considered an asset
A valid driver’s licence and access to reliable transportation are required
Criminal record check for working with vulnerable sectors required upon hiring
Periodic assistance with special events, activations and campaigns on evenings and weekends
Periodic overnight travel

Benefits

Comp & perks

Flexibility in work arrangements
Resources and tools to excel in the role
Inclusive office environment
Excellent Skytrain accessibility
Free parking on-site
Opportunity to learn and grow
Living wage employer
Supportive work alongside passionate colleagues