B2C Acquisition Lead

Green-Got

. Own Green-Got’s entire upper-funnel B2C acquisition strategy .

Posted 11/10/2026full-timeParis • FranceSenior💰 €52,000 - €62,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2C acquisition strategy, driving account openings and investment fundraising while managing budgets and optimizing channels. Proficient in data-driven decision-making and collaboration with cross-functional teams in finance and growth.

Highest-signal resume keywords

B2C Acquisition StrategyPaid Acquisition ManagementData-Driven Decision MakingSEO and A/B TestingAffiliate Partner Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Growth ManagementTraffic ManagementBudget ManagementCreative Asset DevelopmentChannel Profitability AnalysisInvestment FundraisingWebsite ManagementLanding Page OptimizationAI-Powered Tools DevelopmentE-Commerce Experience

Soft Skills

Problem-SolvingCreativityProactivityOrganizationResourcefulness

Tools & Technologies

Google AdsMetaCRM SystemsAnalytics ToolsSocial Media Platforms

Industry Keywords

FinanceFintechAffiliate MarketingSustainable EconomyEnvironmental Challenges

About the role

Key responsibilities & impact

Own Green-Got’s entire upper-funnel B2C acquisition strategy
Bring new people to the app and encourage them to open an account or invest
Drive account openings and investment fundraising
Take over, improve, and scale existing acquisition channels, while developing new ones
Manage a budget of several hundred thousand euros
Manage the website, landing pages, SEO, GEO, CRO, and A/B testing
Lead paid acquisition across Google Ads, Meta, and other social networks
Define targeting, creative assets, landing pages, testing, and optimization based on final revenue
Identify, negotiate with, and manage affiliate partners
Measure partner performance and allocate the budget across channels
Allocate and redirect the budget according to channel profitability
Ensure that everything launched is properly tracked and measured
Launch initiatives for investment products with the Wealth Management team
Explore and test new acquisition channels
Collaborate with the CRM, Product Growth, and Wealth Management teams
Report to the Head of Growth, with support and mentorship

Requirements

What you’ll need

At least 2 years of experience in acquisition, growth, or traffic management; side projects count
Hands-on profile, able to deliver, ship, and move quickly between topics
Data-driven approach, using data to validate decisions
Daily use of AI, with experience building AI-powered tools or automations
Autonomy, resourcefulness, and strong problem-solving skills
Business mindset, focusing on revenue rather than vanity metrics
Genuine interest in finance
Sensitivity to environmental challenges, the transition toward a more sustainable economy in France and Europe, and health-related issues
Creativity, proactivity, organization, and rigor
Spoken English
Experience launching personal projects, in e-commerce, affiliate marketing, or side projects is a plus
Agency experience combined with personal projects is a plus
Experience in finance or fintech, and knowledge of communication rules for financial products, is a plus

Benefits

Comp & perks

25 days of annual leave
1 day of remote work per week
Alan health insurance
BSPCE equity incentives
Compensation package including base salary and variable pay
A real budget, proven channels that are already operating, and the freedom to grow them
An internal mentor and a team with complementary skills
A role that helps move money in the right direction