Sales Manager

Green Thumb Industries (GTI)

. Oversee the Pennsylvania cannabis program .

Posted 11/3/2026full-timeRemote • Pennsylvania • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in overseeing cannabis sales programs, developing and executing sales strategies, and managing budgets and forecasts. Possesses strong knowledge of cannabis industry regulations and market trends, with a proven track record of exceeding sales quotas.

Highest-signal resume keywords

Cannabis Industry KnowledgeSales Strategy DevelopmentP&L ManagementSales Management Systems (Salesforce)Budget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales ForecastingLead ConversionDeal EvaluationSales ReportingInventory Management

Soft Skills

Highly MotivatedCritical ThinkingProfessionalismAdaptabilityResourcefulness

Tools & Technologies

Microsoft OfficeSalesforce

Certifications & Qualifications

Valid Driver’s LicenseState Badging Agency Approval

Industry Keywords

Cannabis RegulationsMarket TrendsSales LifecycleConsumer Packaged GoodsSales Quotas

About the role

Key responsibilities & impact

Oversee the Pennsylvania cannabis program
Ensure distribution and revenue growth targets are met and exceeded
Maximize sales team potential
Influence and educate customers
Develop sales and production strategies
Maintain budget and sales forecasts
Manage execution of the overall sales plan
Oversee the sales lifecycle, including sales forecasting, direct relationship management and development, negotiation of buying agreements, lead conversion, deal evaluations and approvals
Develop annual and quarterly revenue plans and monthly sales reports by product and channel in partnership with CGM
Ensure stores have proper inventory levels through sales tools, communication and in-store visits
Identify sales drivers and recommend opportunities for incremental growth
Attend cannabis industry trade shows, conferences, conventions and professional events
Partner with Finance and Operations on forecasting, revenue targets, budgeting, sales operations processes and compensation plans
Monitor market trends and competition
Work with Branding and Marketing teams on advertising strategy and promotional activities
Travel up to 50% throughout Pennsylvania and frequently visit dispensaries

Requirements

What you’ll need

Bachelors degree required
4+ years of outside sales, preferably in consumer packaged goods (food & beverage preferred)
Knowledge of cannabis industry, regulations, market trends and competition highly preferred
Demonstrated experience of exceeding sales quotas
Proven ability to build and execute a sales strategy to generate and develop new business
Experience of P&L and budget management
Working knowledge of Microsoft Office tools
Experience working in sales management systems, i.e. Salesforce
Highly motivated, self-directed, innovative and able to work independently or among teams with keen judgement, common sense and resourcefulness
Adapts and thrives in a demanding, fast-paced environment
High level of critical thinking
High level of professionalism and integrity, including dealing with confidential information
Must understand and comply with Green Thumb rules, regulations, policies, and procedures
Solid understanding of Cannabis laws, rules and regulations and passion to further understanding and knowledge of the industry and laws
Must pass any and all required background checks
Must remain compliant with all legal or company regulations for working in the industry
Must possess valid driver’s license
Must be a minimum of 21 years of age
Must be approved by state badging agency to work in cannabis industry