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Practice Development Specialist
Greenberg Traurig, LLP. Collaborate with the Real Estate marketing team, practice leadership, attorneys, and marketing colleagues on strategic marketing and business development initiatives .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in marketing and business development within the real estate sector, with strong capabilities in client relationship management, strategic planning, and content development. Proficient in utilizing AI tools for enhancing marketing efforts while ensuring compliance with privacy and confidentiality standards.
Highest-signal resume keywords
Real Estate MarketingBusiness DevelopmentClient Relationship ManagementContent DevelopmentStrategic Planning
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
MarketingBusiness DevelopmentProject ManagementAnalytical SkillsResearch SkillsEditingProofreadingContent DevelopmentProposal CoordinationEvent Planning
Soft Skills
Client-Service OrientationStrong Communication SkillsOrganizational SkillsProactive Problem-SolvingFlexibility
Tools & Technologies
Microsoft OfficeOutlookWordExcelPowerPointAI ToolsCopilotChatGPT
Industry Keywords
Commercial Real EstateLegal PracticeMarket DynamicsClient EngagementProfessional Services Marketing
About the role
Key responsibilities & impact- Collaborate with the Real Estate marketing team, practice leadership, attorneys, and marketing colleagues on strategic marketing and business development initiatives
- Support business development plans aligned with department growth objectives, client priorities, market opportunities, and cross-selling initiatives
- Monitor real estate industry trends, market developments, client sectors, and competitor activity
- Develop, update, and manage practice descriptions, representative matters, experience databases, deal lists, and client-targeting resources
- Coordinate and contribute to proposals, pitches, RFPs, capability statements, presentations, and other client-facing materials
- Support attorneys in identifying and pursuing new business and relationship-expansion opportunities
- Track transactions, client successes, rankings submissions, awards opportunities, and related experience
- Coordinate practice group meetings and department calls; prepare agendas, capture action items, and monitor strategic initiatives
- Draft, edit, and distribute client alerts, newsletters, legal updates, speaking engagement materials, award submissions, and promotional content
- Assist with planning and executing client events, conferences, sponsorships, charitable initiatives, and related collateral
- Support strategic and ad hoc marketing and business development projects
- Report to the Senior Practice Development Manager
Requirements
What you’ll need- Bachelor’s degree required; degree in Marketing, Communications, Business, Journalism, or a related field preferred
- Minimum of five years of experience in marketing, business development, or professional services marketing
- Law firm experience preferred
- Experience supporting a real estate legal practice, commercial real estate business, or professional services organization strongly preferred
- Knowledge of commercial real estate terminology, industry participants, and market dynamics preferred
- Strong client-service orientation and ability to build trusted relationships
- Excellent written and verbal communication skills, including editing, proofreading, and content development
- Ability to manage multiple projects and competing deadlines
- Strong organizational skills and attention to detail
- Strategic thinking and effective day-to-day execution
- Proactive problem-solving, initiative, accountability, and sound judgment
- Strong analytical and research skills
- Ability to work independently and collaboratively as part of a global team
- Flexibility, adaptability, and professionalism
- High proficiency using Microsoft Office, including Outlook, Word, Excel, and PowerPoint
- Experience using firm-approved AI tools such as Copilot, ChatGPT, or similar platforms
- Ability to validate AI outputs and maintain accountability for final deliverables
- Understanding of privacy, confidentiality, and appropriate human oversight in responsible AI use
Benefits
Comp & perks- Competitive compensation
- Excellent benefits package
- Inclusive workplace committed to merit-based consideration and non-discrimination