B2B Influencer Marketing Lead

GreenLight.ai

. Own the EMEA B2B influencer marketing strategy across knowledge workers, business decision-makers, and developer audiences .

Posted 9/23/2026contractLondon • United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in influencer marketing and creator partnerships, with a strong focus on developing and managing B2B influencer programmes across European markets. Proven ability to build strategic relationships with creators and agencies while ensuring compliance and performance measurement.

Highest-signal resume keywords

Influencer Marketing StrategyCreator PartnershipsB2B Content DevelopmentPerformance AnalysisAgency Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Influencer Programme DevelopmentCreator Strategy DevelopmentPerformance Measurement DesignContract NegotiationPaid Amplification Strategies

Soft Skills

Clear CommunicationTrust BuildingAnalytical AbilityStrategic ThinkingOperational Rigor

Industry Keywords

B2B MarketingDeveloper MarketingContent Distribution MechanicsAISaaS

About the role

Key responsibilities & impact

Own the EMEA B2B influencer marketing strategy across knowledge workers, business decision-makers, and developer audiences
Build a network of developer creators, technical educators, open-source voices, AI builders, and community leaders across Europe
Develop differentiated creator plans for the UK, France, and Germany
Source, evaluate, brief, negotiate with, contract, activate, and manage creator relationships
Design curated creator programmes and high-value experiences including briefings, product access, learning sessions, roundtables, community moments, and co-created formats
Build an always-on creator portfolio across tutorials, product demonstrations, thought leadership, executive content, social posts, newsletters, podcasts, video, and community formats
Manage existing influencer and marketing agencies and select, onboard, and manage new specialist agencies
Develop paid amplification strategies with the media agency, including targeting, usage rights, whitelisting, testing, optimisation, and organic-versus-paid performance reporting
Partner with Performance Marketing and Growth teams on influencer content that drives measurable performance and business growth
Operationalise the end-to-end influencer process, including creator discovery, due diligence, brand-safety review, scopes of work, contracting, approvals, disclosure, compliance, content calendars, asset management, localisation, paid rights, and post-campaign learning
Set programme and campaign goals and build a measurement framework connecting creator activity to audience and business outcomes
Define and report scorecards covering reach, relevance, engagement quality, content completion, saves, traffic, product education, developer activation, adoption signals, and pipeline influence
Establish regular reporting and performance reviews with recommendations on creators, formats, platforms, markets, and investments
Manage budgets, agency scopes, creator fees, usage rights, and production investment
Collaborate with Product Marketing, Developer Marketing and Relations, Comms, Creative, Legal, Privacy, Brand, Media, regional marketers, and GTM teams
Bring creator and community insights into OpenAI regarding emerging voices, platform shifts, audience questions, content opportunities, and risks
Build a trusted European B2B and developer creator network and establish a repeatable influencer marketing growth and education channel

Requirements

What you’ll need

8+ years of experience in influencer marketing, creator partnerships, B2B content, developer marketing, or an adjacent discipline, including substantial ownership of influencer programmes
Existing network of relevant creators, agents, managers, platforms, and specialist agencies, particularly in technology, AI, SaaS, developer tools, or adjacent categories
Proven track record of building influencer programmes for developer or highly technical audiences
Experience taking an influencer or creator programme from zero to one
Experience building curated creator programmes and long-term strategic partnerships
Ability to develop creator strategies for knowledge workers and business decision-makers
Experience operating across multiple European markets, especially the UK, France, and Germany
Fluent English required; French and/or German is a strong advantage
Experience directly managing agencies and creator partners, including selection, onboarding, briefing, negotiation, contracting, production, usage rights, paid amplification, and performance management
Understanding of organic and paid creator distribution mechanics and economics
Strong analytical ability, including goal setting, measurement design, performance analysis, and recommendations
Strong editorial and technical judgment with operational rigor
Ability to balance creator authenticity with accuracy, brand safety, compliance, and message integrity
Strategic and hands-on approach to building and operating influencer programmes
Ability to build trust and communicate clearly with creators, agencies, marketers, technical teams, and senior stakeholders
Motivation to help developers, businesses, and knowledge workers understand and adopt AI responsibly
Based in London with three days per week in the office
Regular travel across Europe required
Legal right to work in the location applied for without requiring visa sponsorship now or in the future

Benefits

Comp & perks

Fixed-term contract
Hybrid work arrangement with three days per week in the office
Regular travel across Europe, particularly to France and Germany