Integrated Marketing Manager, Policy & Reputation – Contract

GreenLight.ai

. Develop campaign strategies and briefs connecting audience insights, policy context and clear objectives .

Posted 11/6/2026contractRemote • United StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing integrated marketing strategies and managing complex campaigns across multiple channels, with a strong focus on audience insights and effective messaging. Proven ability to lead cross-functional teams and agency relationships while adapting strategies to local markets and stakeholder needs.

Highest-signal resume keywords

Integrated Marketing CampaignsCross-Channel Campaign LeadershipAudience Insights AnalysisCreative DevelopmentStakeholder Engagement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Strategy DevelopmentMedia PlanningBudget ManagementPerformance OptimizationMessaging DevelopmentData AnalysisCreative JudgmentFeedback DeliveryRapid-Response CommunicationsLegislative Affairs

Soft Skills

Influencing Senior LeadersClear CommunicationAdaptabilityDecision-MakingCollaboration

Tools & Technologies

Digital MediaSocial MediaPerformance MediaDirect MailTV AdvertisingOut-Of-Home AdvertisingEvent Management

Industry Keywords

Public AffairsAdvocacy CampaignsTechnology PolicyReputation MarketingCommunity EngagementConsumer AudiencesInstitutional AudiencesPollingResearchAudience Differentiation

About the role

Key responsibilities & impact

Develop campaign strategies and briefs connecting audience insights, policy context and clear objectives
Own integrated campaigns from creative development and media planning through launch, optimization and evaluation
Adapt messaging and activation plans to local markets, communities and stakeholders
Align Global Affairs, Communications, Social, Creative, media, Legal, Research, Product and regional teams around paid, owned and earned campaigns
Lead creative, media and production agencies and local partners
Own briefs, scopes, budgets, timelines and success criteria
Use research, polling, audience data, campaign results and partner feedback to test, optimize and improve outcomes
Translate complex policy and reputation issues into clear messaging and integrated plans for consumer, policy and community audiences

Requirements

What you’ll need

8+ years in integrated marketing, public affairs, political or advocacy campaigns, or related work
3+ years leading complex cross-channel campaigns
Experience with local or community-facing campaigns
Understanding of how audiences differ across markets
Ability to turn complex or sensitive issues into clear, accurate and relevant messaging
Ability to influence senior leaders and align teams around recommendations grounded in audience and performance insights
Strong creative judgment
Experience managing senior agency relationships
Ability to give clear, actionable feedback
Experience delivering campaigns across TV, OOH, digital, social, performance media, direct mail and events
Ability to make sound decisions with incomplete information and adapt quickly in fast-moving, high-scrutiny environments
Preferred: experience in technology policy, reputation marketing, legislative affairs or a public affairs agency
Preferred: experience engaging consumer, policy and institutional audiences
Preferred: familiarity with AI and public conversations surrounding its development and use
Preferred: experience with rapid-response communications or high-stakes launches

Benefits

Comp & perks

Contract duration: 6 months
Remote working arrangement available
Opportunity to work with policy, communications, social, creative, media, legal, research, product and regional teams
Work with creative, media and production agencies and local partners