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Product Marketing Manager, Wellbeing – Contract
GreenLight.ai. Develop audience insights and positioning using user research, competitive analysis, verified product capabilities, feedback and safety signals .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in consumer product marketing with a focus on trust, safety, health, and privacy. Proficient in writing clear and empathetic messaging while coordinating complex product launches across multiple teams.
Highest-signal resume keywords
Consumer Product MarketingUser ResearchMessaging FrameworksLaunch CoordinationQualitative Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
User ResearchCompetitive AnalysisProduct PositioningCopywritingLaunch PlanningData AnalysisUser EducationMessaging FrameworksProduct StrategyFeature Discovery
Soft Skills
EmpathyCollaborationAdaptabilityClear CommunicationProblem Solving
Industry Keywords
WellbeingMental HealthSafetyPrivacyConsumer FeaturesTechnology MarketingHealth ServicesFinancial ServicesAI ProductsUser Feedback
About the role
Key responsibilities & impact- Develop audience insights and positioning using user research, competitive analysis, verified product capabilities, feedback and safety signals
- Partner with Product and Research to identify unmet user needs and bring audience insights into product strategy, roadmap priorities and the end-to-end user experience
- Lead product marketing for launches, including naming, positioning, messaging, user education and coordinated rollout
- Write messaging frameworks, launch briefs, approved claims and FAQs
- Partner with Communications and other content owners on newsroom and blog copy, spokesperson and partner briefs, Help Center content and in-product guidance
- Work with Product, Research, Design, Safety, Policy, Legal and Communications to resolve questions and prepare accurate launch materials
- Keep wellbeing messaging consistent across relevant product experiences, web pages, support materials and partner communications
- Plan rollout and education with Growth, Lifecycle and Communications partners
- Define and measure launch success with Product, Research and Data Science, including feature discovery, understanding, appropriate adoption and user feedback
- Use findings to inform product improvements, user education and future launches
Requirements
What you’ll need- Have led consumer product marketing where trust, safety, health or privacy shaped positioning and launch decisions
- Write clear, empathetic copy about complex product behavior
- Can explain limitations and uncertainty accurately and without unnecessary alarm
- Have coordinated launches requiring careful review across technical, policy, legal and communications teams
- Use qualitative research, competitive analysis, user feedback and product data to inform product priorities, test positioning and evaluate launch outcomes
- Are comfortable personally writing briefs, positioning, FAQs and launch materials
- Can adapt plans as product capabilities and priorities evolve while keeping collaborators aligned
- Preferred: Experience with wellbeing, mental health, safety or family-related products and communications
- Preferred: Experience marketing sensitive consumer features in technology, health or financial services
- Preferred: Familiarity with AI products and the challenges of explaining evolving capabilities
Benefits
Comp & perks- Proposed contract duration: 6 months
- Hybrid working arrangement