Global Marketing Manager – PAYG Phones

Greenlight Planet

. Lead the global marketing strategy for PAYG phone products, including positioning, value proposition development, and messaging frameworks.

Posted 9/24/2026full-timeLagos • NigeriaSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading global marketing strategies for PAYG phone products, with a strong focus on consumer insights, product positioning, and integrated campaign management. Proficient in optimizing marketing spend and enhancing user engagement across various digital platforms.

Highest-signal resume keywords

Product MarketingBrand ManagementDigital Marketing ToolsConsumer InsightsCross-Functional Collaboration

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Applicant Tracking System Keywords

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Hard Skills

Go-To-Market StrategyCampaign ManagementMarket ResearchPerformance OptimizationConsumer SegmentationPricing StrategySales EnablementIntegrated Campaign PlanningUser Journey OptimizationTelecom Value-Added Services

Soft Skills

Excellent CommunicationStorytellingPresentation SkillsProject ManagementTeam Collaboration

Tools & Technologies

Analytics PlatformsDigital Marketing ToolsPerformance DashboardsCustomer App OptimizationEmerging Mobile Platforms

Certifications & Qualifications

Bachelor’s Degree in MarketingMaster’s Degree in MarketingProfessional Certifications in Marketing

Industry Keywords

PAYGTelecommunicationsConsumer ElectronicsFintechMobile Money EcosystemsSubscription-Based FinancingEmerging MarketsAfricaAsiaHigh-Growth Organizations

About the role

Key responsibilities & impact

Lead the global marketing strategy for PAYG phone products, including positioning, value proposition development, and messaging frameworks.
Translate consumer insights and market research into product features, pricing recommendations, and communication strategies.
Manage product launch planning and global rollouts in alignment with commercial and product teams.
Define and maintain brand and communication guidelines for the PAYG phones portfolio.
Develop go-to-market toolkits covering campaign messaging, sales enablement, creative assets, and channel activation strategies.
Coordinate launches across country teams, ensuring consistent execution while adapting to market nuances.
Enable distributor and retail partner marketing initiatives, including co-branded campaigns and merchandising requirements.
Design and oversee integrated campaign plans across ATL, BTL, digital, experiential, and field activation channels.
Develop performance dashboards to track campaign metrics, sales conversion, and customer lifecycle behaviour.
Continuously optimize marketing spend to maximize ROI.
Drive digital acquisition and engagement strategies across social, display, search, influencer, and community marketing.
Strengthen the user journey from awareness through purchase, onboarding, usage, and renewals.
Optimize user funnels across the customer app, USSD, WhatsApp, and emerging mobile platforms for PAYG services.
Conduct consumer segmentation, competitive analysis, and pricing research.
Monitor country performance, identify risks and opportunities, and recommend tactical improvements.
Stay informed on mobile industry trends, emerging technologies, and PAYG model evolution.
Develop training and sales enablement materials such as pitch decks, product videos, FAQs, and demo scripts.
Build capability across country marketing managers and field teams for product storytelling and customer education.
Work with customer service teams to ensure clear and accurate communication on product usage and payment processes.
Collaborate with NPD, Commercial, Training, CX, operations, Finance, and country teams on product strategy, forecasting, prioritization, budgets, ROI, and business case modelling.

Requirements

What you’ll need

Bachelor’s degree or its equivalent in Marketing, Business, Communications, or a related field; a Master’s degree or professional certifications in marketing or digital strategy are an advantage.
8+ years of experience in product marketing, brand management, or go-to-market execution within telecommunications, technology, or consumer electronics.
Demonstrated experience operating across multiple emerging markets (Africa and/or Asia preferred).
Experience in mobile phone marketing, telecom value-added services (VAS), fintech, or mobile money ecosystems.
Strong understanding of PAYG, microfinance, or subscription-based financing models.
Excellent communication, storytelling, and presentation capabilities.
Proven ability to manage complex initiatives and work effectively across cross-functional teams.
Experience with digital marketing tools, analytics platforms, and performance optimization.
Experience working within distributor, retail, and field marketing environments.
Background in fast-paced, high-growth organizations.

Benefits

Comp & perks

Professional growth in a dynamic, rapidly expanding, high-social-impact industry.
An open-minded, collaborative culture made up of enthusiastic colleagues who are driven by the challenge of innovation towards profound impact on people and the planet.
A truly multicultural experience: you will have the chance to work with and learn from people from different geographies, nationalities, and backgrounds.
Structured, tailored learning and development programs that help you become a better leader, manager, and professional through the Sun Center for Leadership.