Greenlight Planet

Marketing

• Lead the global marketing strategy for PAYG phone products, including positioning, value proposition development, and messaging frameworks.
• Translate consumer insights and market research into product features, pricing recommendations, and communication strategies.
• Manage product launch planning and global rollouts in alignment with commercial and product teams.
• Define and maintain brand and communication guidelines for the PAYG phones portfolio.
• Develop go-to-market toolkits covering campaign messaging, sales enablement, creative assets, and channel activation strategies.
• Coordinate launches across country teams, ensuring consistent execution while adapting to market nuances.
• Enable distributor and retail partner marketing initiatives, including co-branded campaigns and merchandising requirements.
• Design and oversee integrated campaign plans across ATL, BTL, digital, experiential, and field activation channels.
• Develop performance dashboards to track campaign metrics, sales conversion, and customer lifecycle behaviour.
• Continuously optimize marketing spend to maximize ROI.
• Drive digital acquisition and engagement strategies across social, display, search, influencer, and community marketing.
• Strengthen the user journey from awareness through purchase, onboarding, usage, and renewals.
• Optimize user funnels across the customer app, USSD, WhatsApp, and emerging mobile platforms for PAYG services.
• Conduct consumer segmentation, competitive analysis, and pricing research.
• Monitor country performance, identify risks and opportunities, and recommend tactical improvements.
• Stay informed on mobile industry trends, emerging technologies, and PAYG model evolution.
• Develop training and sales enablement materials such as pitch decks, product videos, FAQs, and demo scripts.
• Build capability across country marketing managers and field teams for product storytelling and customer education.
• Work with customer service teams to ensure clear and accurate communication on product usage and payment processes.
• Collaborate with NPD, Commercial, Training, CX, operations, Finance, and country teams on product strategy, forecasting, prioritization, budgets, ROI, and business case modelling.

Global Marketing Manager – PAYG Phones

Product Designer

• Own the end-to-end experience of products used by customers, field agents and staff teams.
• Conduct field research, usability tests, contextual interviews and concept tests with Energy Officers, customers and operations teams.
• Design end-to-end journeys for sales, onboarding, collections, servicing and assist, including offline steps.
• Create production-ready visual designs optimized for small screens, bright sunlight and low-end Android devices.
• Design for intermittent connectivity, offline states, synchronization, failure recovery, low digital literacy and multiple languages.
• Own the component library and design standards, keeping them aligned with engineering implementation.
• Build clickable prototypes, use AI tools to generate variants and draft copy, and test prototypes with users.
• Produce handoff-ready files, specifications and states, including empty, error, loading, missing-data and poor-network cases.
• Review builds before release and maintain implementation quality.
• Define success metrics and work with product and data teams to analyze adoption and funnel data after release.
• Collaborate with product managers, engineers and market operations teams throughout the product lifecycle.
• Travel as required to Sun King markets, including Kenya, Uganda, Nigeria, Tanzania and Myanmar, with regular field visits.
• Report to the Head of Product, Enterprise Products.

Senior Product Designer

Infrastructure Engineer

• Work with engineering, automation, and data teams on various infrastructure requirements.
• Design modular and efficient GitOps CI/CD pipelines agnostic to the underlying platform.
• Manage AWS services for multiple teams.
• Manage custom data store deployments such as sharded MongoDB clusters and Elasticsearch clusters.
• Deploy and manage Kubernetes resources.
• Deploy and manage custom metrics exporters, trace data, and custom application metrics.
• Design dashboards and query metrics from multiple resources as an end-to-end observability stack solution.
• Set up incident response services and design effective processes.
• Deploy and manage critical platform services such as OPA and Keycloak for IAM.
• Advocate best practices for high availability and scalability across AWS infrastructure, observability dashboards, IAC, Kubernetes, and GitOps CI/CD pipelines.

Global Marketing Manager – PAYG Phones

Senior Product Designer

Software Engineer – Infrastructure