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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive expertise in community management and social media strategy, with a strong focus on analytics, AI integration, and team leadership across regulated sectors. Proven ability to develop playbooks, manage crises, and deliver actionable insights to enhance brand visibility and community engagement.
Highest-signal resume keywords
Community Management ExpertiseSocial Media Strategy DevelopmentAI Tool IntegrationDashboard Creation Using Looker Studio or Power BIPeople Leadership and Team Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Community ManagementSocial AnalyticsCrisis Management FrameworksData Insight GenerationSocial ListeningPlaybook DevelopmentAI Guidelines DevelopmentRegulated Category ExperienceSentiment TrackingKPI Measurement
Soft Skills
Client PartnershipPresentation SkillsTeam LeadershipCross-Functional CollaborationTraining and Upskilling
Tools & Technologies
BrandwatchTalkwalkerSprout SocialEmplifiKhorosLooker StudioPower BIAI Tools (Claude, ChatGPT, Gemini)
Industry Keywords
Food and DrinkHealth and PharmaceuticalsBeauty and WellnessLuxury SectorsSocial SearchUser-Generated ContentGEO/AEOLLM Visibility
About the role
Key responsibilities & impact- Lead community strategy and management across a portfolio of EMEA clients
- Own Greenpark’s community ways of working, team and tools
- Set community strategy for brands across Instagram, TikTok, Facebook, YouTube, Reddit, LinkedIn and owned communities
- Define and govern playbooks, tone of voice, response frameworks, SLAs, moderation, escalation, and issues and crisis management
- Ensure consistent, compliant and high-quality community management across accounts, including regulated categories
- Lead social listening and community insight across accounts
- Track sentiment, conversations, trends and audience questions and turn them into insight for social, web, editorial and search strategy
- Own community reporting and measurement, including KPIs, dashboards and monthly reports
- Use community insight to drive social search and LLM visibility, including GEO/AEO
- Lead AI integration across listening, triage, response drafting, moderation and reporting with quality standards, human oversight and guardrails
- Upskill the team to use AI tools effectively
- Build, lead and develop a high-performing team of community leads and managers
- Manage resourcing, coverage models across time zones, tooling and training
- Act as senior client partner and lead new business presentations and pitches
- Work with Social, Search & Insights, Influencer, Digital PR and Performance Tech teams
- Report to the Social Media Director
Requirements
What you’ll need- 8+ years of experience in social media and community management
- Senior agency experience leading community strategy and teams across food and drink, health and pharmaceuticals, beauty and wellness, and luxury sectors
- Deep community management expertise
- Experience building playbooks, escalation and crisis frameworks, and managing communities and issues at scale
- Experience within regulated categories such as pharma
- Expert knowledge of community and social analytics
- Experience building dashboards using tools such as Looker Studio or Power BI
- Ability to turn data into clear insight demonstrating the value of community
- Hands-on experience with social listening and community management platforms such as Brandwatch, Talkwalker, Sprout Social, Emplifi or Khoros
- Experience setting up team tools and processes
- Strong understanding of social search and how communities, comments and user-generated content help audiences discover brands and products on TikTok, Instagram, YouTube and Reddit
- Understanding of social and community’s role in LLM visibility, GEO/AEO, and AI search
- Practical experience integrating AI tools such as Claude, ChatGPT, Gemini and AI features within listening and community platforms
- Experience developing AI guidelines or governance is a strong advantage
- Proven people leadership and experience building and developing high-performing teams
- Comfortable working within a global team across time zones
- Experience presenting to senior stakeholders and leading pitches and new business
- Alignment with Greenpark’s core values
Benefits
Comp & perks- Inclusive and collaborative culture
- Respectful workplace committed to ensuring everyone’s voice is heard and everyone can thrive