Content Director

Greenpark

. Set up and own omnichannel content strategy for a portfolio of US clients .

Posted 10/13/2026full-timeNew York City • New York • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in omnichannel content strategy, SEO, and AI integration within content workflows, while effectively leading and mentoring high-performing teams to deliver impactful narratives across digital platforms.

Highest-signal resume keywords

Omnichannel Content StrategySEO and LLM VisibilityTeam Leadership and MentoringData-Driven InsightsAI Tool Application

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Web Content DevelopmentSocial Media StrategyContent StorytellingSearch Engine OptimizationContent AnalyticsSocial ListeningCommunity ManagementContent StructuringPerformance-Driven Content DeliveryAI Model Understanding

Soft Skills

Collaborative LeadershipMentoringPresentation SkillsClient PartnershipDelivery Focus

Tools & Technologies

ClaudeChatGPTGeminiSocial Listening ToolsCommunity Management Tools

Industry Keywords

Food and DrinkHealth and PharmaceuticalsBeauty and WellnessLuxury SectorsUS Market Understanding

About the role

Key responsibilities & impact

Set up and own omnichannel content strategy for a portfolio of US clients
Create a cohesive narrative across websites, social platforms, and AI search
Lead delivery of performance-driven web and social content, including articles, product pages, and social-first content
Drive client visibility through SEO, LLM visibility (GEO/AEO), and social search
Lead, mentor, and grow a multidisciplinary team of editors, writers, strategists, and social specialists
Champion AI adoption across content workflows with quality standards and guardrails
Set and govern tone of voice, editorial guidelines, team structures, processes, and workflows
Act as a senior client partner by presenting strategy, performance, and recommendations
Contribute to new business and development of Greenpark’s content services
Collaborate with Search & Insights, Digital PR, Influencer, and Performance Tech teams
Monitor developments in search, social platforms, and AI, including how AI models surface and cite content
Feed industry and platform insights into client strategy and Greenpark’s wider service offering
Report to the Head of Content

Requirements

What you’ll need

10+ years of experience leading and developing high-performing content teams
Deep expertise across web content and social media
Proven ability to shape storytelling for websites, social platforms, and search
Strong grasp of SEO and content for LLM visibility (GEO/AEO)
Understanding of how to create and structure content that ranks in search and is cited by AI models
Strong understanding of social platforms, content formats, and social search
Hands-on experience with social listening and community management tools
Fluency in omnichannel content planning and strategy
Experience aligning paid, organic, web, and social activity
Expert understanding of web, search, and social analytics
Ability to turn data into insights and clear recommendations
Experience applying AI tools such as Claude, ChatGPT, Gemini, and specialist content tools to content workflows
Experience leading teams through AI adoption
Agency experience across food and drink, health and pharmaceuticals, beauty and wellness, and luxury sectors
Experience presenting to senior stakeholders and contributing to new business
Based in the US with a strong understanding of the US market
Comfortable working within a global company across time zones
Collaborative, mentoring style with a focus on delivery at pace
Commitment to Greenpark’s values: We Strive, Acting Together, and With Kindness

Benefits

Comp & perks

25 days of holidays plus US bank holidays and birthday off
Christmas closure with extra days beyond holiday allowance
Monthly entertainment subscription paid by the company
VDU Eye Tests
Employee Assistance Programme (EAP)
Wellness initiatives
Peer recognition initiatives, including On The Spot Awards and Value Champion Awards
LinkedIn Learning access with business, creative, and technical courses
Annual spring, summer, Halloween, and Christmas social events, plus ad-hoc events
Work from abroad for up to 4 weeks per year
Yearly Calm subscription