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Greenpark

Digital Strategist

Greenpark

. Lead insight-led strategies defining how brands appear across search, social, content, influencer, digital PR and AI platforms .

Posted 10/16/2026full-timeLondon • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in leading insight-driven strategies across digital platforms, particularly in AI visibility and social listening. Proficient in building compelling narratives and delivering strategic recommendations to senior clients in the luxury sector.

Highest-signal resume keywords
AI VisibilitySocial Listening ToolsStrategic Narrative DevelopmentLuxury Category ExperienceData-Driven Recommendations

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Strategy DevelopmentDigital PRContent StrategyInfluencer MarketingSearch Engine OptimizationSocial Media StrategyAI/LLM UnderstandingTrend AnalysisPresentation SkillsStorytelling
Soft Skills
ProactiveHighly OrganisedStrong Communication SkillsJudgementConfidence
Tools & Technologies
ProfoundYouScan
Industry Keywords
LuxuryPersonal CareFood ServiceCultural TrendsAudience Behaviour

About the role

Key responsibilities & impact
  • Lead insight-led strategies defining how brands appear across search, social, content, influencer, digital PR and AI platforms
  • Lead client meetings and presentations and own strategic workstreams end to end
  • Use Profound, YouScan and desk research to understand brand presence in AI search and social conversations and develop strategic recommendations
  • Scan digital, cultural, media and category trends, particularly in luxury, and bring opportunities to clients
  • Shape pitch and new business responses, owning the strategic narrative and ensuring recommendations are accurate and evidence-based
  • Work across clients and sectors including luxury, personal care and food service
  • Support GEO strategies improving how brands are surfaced and cited in AI/LLM responses
  • Contribute to thought leadership on AI visibility, digital and culture through reports and owned-channel posts
  • Brief and collaborate with Data & Insights, AI search, content, social, influencer, creative and account teams
  • Quality-check strategic work delivered to clients

Requirements

What you’ll need
  • 4–6 years' experience in a strategy or planning role, ideally agency side, with experience in the luxury category
  • Hands-on experience with AI visibility and social listening tools such as Profound and YouScan, or ability to get up to speed fast
  • Strong understanding of the AI search landscape, including GEO, how LLMs source and cite content, and how this affects brand discovery
  • Excellent storytelling skills and ability to build compelling narratives in PowerPoint and present confidently to senior clients
  • Deep understanding of search, social, content, influencer, digital PR and AI/LLMs, and how these channels work together
  • Genuine interest in brands, culture and audience behaviour online and offline
  • Ability to use data to build and challenge recommendations
  • Proactive, highly organised and comfortable working autonomously
  • Judgement to make calls and confidence to push ideas with clients
  • Strong written and verbal communication skills
  • Comfortable leading conversations with senior stakeholders
  • Alignment with Greenpark’s core values: We Strive, Acting Together and With Kindness

Benefits

Comp & perks
  • 25 days of holidays per year + UK bank holidays and your birthday off
  • Christmas Closure (extra days on top of holiday allowance)
  • Monthly entertainment subscription paid by the company (e.g. Amazon Prime, Netflix, Spotify)
  • Private pension
  • Private healthcare insurance
  • VDU Eye Tests
  • Employee Assistance Programme (EAP)
  • Wellness and peer recognition initiatives, including On The Spot Awards and Value Champion Awards
  • LinkedIn Learning access
  • Social events, including Spring, Summer, Halloween and Christmas parties, plus ad-hoc events
  • Enhanced maternity/paternity leave allowances
  • WFA policy – work from abroad for up to 4 weeks per year
  • Yearly Calm subscription