Omnichannel Search Director – GEO

Greenpark

. Manage a group of managers and, through them, search strategists and specialists .

Posted 10/12/2026full-timeNew York City • New York • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing organic search strategies and leading teams, with a strong focus on AI visibility, technical SEO, and multi-market optimization. Capable of translating client objectives into actionable plans while fostering team development and collaboration across various channels.

Highest-signal resume keywords

Organic Search ManagementAI Visibility MeasurementTechnical SEO StandardsTeam Leadership and DevelopmentMulti-Market SEO Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Organic Search StrategyTechnical SEOAI VisibilityContent StrategyData AnalysisEntity and Knowledge Graph WorkForecasting and KPI ManagementSearch Demand AnalysisGenerative Search StrategyMeasurement Frameworks

Soft Skills

Analytical MindsetEffective CommunicationCuriosityConfidence in RecommendationsCollaborative Working Style

Tools & Technologies

Search ConsoleGA4Screaming FrogSemrushAhrefsLog File AnalysisAI Visibility Platforms

Industry Keywords

Omnichannel SearchSEO AuditsContent StructureCrawling and RenderingCore Web VitalsInternationalisationMigrationsZero-Click MeasurementSentiment AnalysisTraffic Quality

About the role

Key responsibilities & impact

Manage a group of managers and, through them, search strategists and specialists
Set the direction for organic search and broaden the team into an omnichannel remit
Train the team in AI search and develop playbooks
Build scalable processes across audits, strategy, activation, measurement and optimisation
Shape career paths and participate in hiring
Contribute to team and agency direction
Shape AI visibility and GEO audits, benchmarking, improvement and reporting
Build measurement for prompt sets, share of voice, cited sources, sentiment and answer accuracy across major AI platforms
Connect AI visibility to traffic quality, consideration and revenue
Set standards for entity and knowledge graph work, structured data, content structure and source authority
Run evidence-based tests and select monitoring tools
Lead search strategy across key accounts based on business outcomes
Translate client marketing objectives into actionable search plans
Build frameworks across markets and languages
Integrate organic search with content, paid media and insights
Own forecasting, opportunity sizing and KPIs
Maintain quality across technical SEO, content strategy and AI visibility
Set enterprise technical SEO standards covering architecture, crawling, rendering, Core Web Vitals, hreflang, internationalisation, migrations and CMS estates
Use first-party data, search demand and conversational queries to guide content
Monitor organic revenue, qualified traffic, visibility and AI presence
Report transparently about measurement gaps from zero-click and assistant-led journeys
Collaborate with social, paid media, editorial, influencer and creative teams
Contribute to thought leadership, pitches, new business and client workshops
Work with the Head of Omnichannel Search to grow the organic and AI visibility offering
Act as senior client contact on the future direction of search

Requirements

What you’ll need

Around seven years in organic search, with two or three years leading people, ideally including managing other managers
Agency experience helpful; strong in-house background considered
Enterprise and multi-market SEO experience across technical and content SEO
Experience with complicated sites, multiple languages, and migrations
Hands-on experience with AI visibility, including building or running measurement
Practical understanding of how generative search changes strategy and measurement
Experience managing and developing people through change
Analytical and commercially minded
Confidence defending recommendations to senior stakeholders
Proficiency with Search Console, GA4, Screaming Frog, Semrush or Ahrefs, log file analysis, and at least one AI visibility platform
Ability to communicate complex subjects clearly
Curiosity about generative search and using AI to improve team performance
Alignment with Greenpark’s values and collaborative working style

Benefits

Comp & perks

25 days of holidays + US bank holidays and your birthday off
Christmas Closure with extra days on top of holiday allowance
Monthly entertainment subscription paid by the company (e.g. Amazon Prime, Netflix, Spotify)
Access to VDU Eye Tests
Employee Assistance Programme (EAP)
Wellness and peer recognition initiatives, including On The Spot Awards and Value Champion Awards
LinkedIn Learning access
Social events, including Spring, Summer, Halloween and Christmas parties
WFA policy: work from abroad for up to 4 weeks per year
Yearly Calm subscription