Senior Digital Strategist

Greenpark

. Lead insight-led strategies across search, social, content, influencer, digital PR and AI platforms .

Posted 11/9/2026full-timeNew York City • New York • United StatesSenior💰 $120,000 - $145,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading insight-driven strategies across digital channels, including AI visibility and social listening, while effectively managing client relationships and presenting to C-suite executives. Proficient in developing data-driven recommendations and aligning multi-agency teams to achieve brand objectives.

Highest-signal resume keywords

AI Visibility StrategySocial Listening ToolsC-Suite PresentationsKPI Setting and Performance ReportingMulti-Agency Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Strategy DevelopmentData AnalysisContent CreationInfluencer MarketingDigital PRSearch Engine OptimizationCommunity ManagementTrend AnalysisBrand Metrics AlignmentNarrative Building

Soft Skills

Excellent StorytellingProactive Self-StarterHighly OrganisedEffective CommunicationClient Relationship Management

Tools & Technologies

ProfoundYouScanPowerPointAI Search ToolsSocial Media Platforms

Industry Keywords

JewelleryLuxuryUS Upper Gen ZLower MillennialFTC Disclosure Requirements

About the role

Key responsibilities & impact

Lead insight-led strategies across search, social, content, influencer, digital PR and AI platforms
Act as senior strategic lead, leading client meetings and C-suite presentations
Own strategic workstreams end to end and grow the client relationship
Use Profound, YouScan and desk research to assess AI search and social visibility and develop recommendations
Scan digital, cultural, media, jewellery and luxury trends for US upper Gen Z and lower Millennial audiences
Identify account-growth opportunities and shape evidence-based proposals
Develop strategy for sensitive brand topics to shift sentiment and build trust
Lead GEO and AI visibility strategy and direct the AI search team
Set KPIs and stretch targets linked to brand metrics and lead performance reporting in QBRs
Shape proactive community management strategy
Align partner agencies and client teams in a multi-agency setup
Brief and collaborate with London-based Data & Insights, AI search, content, social, influencer, creative and account teams
Quality-check strategic work delivered to the client

Requirements

What you’ll need

6–8+ years' experience in a strategy or planning role, ideally agency side, with experience in jewellery or luxury
Hands-on experience with AI visibility and social listening tools such as Profound and YouScan, or ability to get up to speed fast
Strong understanding of the AI search landscape, including GEO and how LLMs source and cite content
Deep understanding of search, social, content, influencer, digital PR and AI/LLMs, and how these channels work together to build brands
Excellent storytelling skills, including building narratives in PowerPoint and presenting confidently to C-suite clients
Experience leading strategy on sensitive or reputationally complex topics
Experience running expert and creator programmes, with working knowledge of FTC disclosure requirements
Experience setting KPIs linking channel performance to brand metrics, and using data to build and challenge recommendations
Experience working in multi-agency setups and across multiple client stakeholders
Strong understanding of US upper Gen Z and lower Millennial audiences
Proactive, highly organised self-starter comfortable working autonomously and across time zones
Alignment with Greenpark’s values

Benefits

Comp & perks

25 days of holidays + US bank holidays and your birthday off
Christmas Closure (extra days on top of your holiday allowance)
A monthly entertainment subscription paid by the company (e.g. Amazon Prime, Netflix, Spotify)
Access to VDU Eye Tests and Employee Assistance Programme (EAP)
Wellness and peer recognition initiatives (e.g. On The Spot Awards and Value Champion Awards)
LinkedIn Learning – access to a wide range of business, creative and technical courses
Referral Bonus Scheme
Social Events – Spring, Summer, Halloween and Christmas parties, plus many ad-hoc events
WFA policy – work from abroad for up to 4 weeks per year
Yearly Calm subscription