Social Lead

Greenpark

. Lead social media strategy and community management across food and drink, pharma, beauty, and luxury accounts .

Posted 11/2/2026contractLondon • United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading social media strategies and community management across diverse verticals, with a strong focus on analytics, reporting, and AI visibility. Proven ability to mentor teams and collaborate with cross-functional partners to enhance brand presence and engagement.

Highest-signal resume keywords

Social Media LeadershipCommunity ManagementSocial Reporting And AnalyticsSocial ListeningCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media StrategyContent DevelopmentCampaign AnalysisData InterpretationPlatform Best PracticesOrganic And Paid SocialSocial Search KnowledgeGovernance DocumentationAudience TailoringCompetitor Benchmarking

Soft Skills

MentoringClient PresentationTeam ManagementStrategic RecommendationsCollaboration

Industry Keywords

LuxuryBeautyFood And DrinkFMCGPharmaHealthcareRegulated IndustriesAI VisibilityCommunity Response MatricesTone-Of-Voice Guidelines

About the role

Key responsibilities & impact

Lead social media strategy and community management across food and drink, pharma, beauty, and luxury accounts
Tailor social approaches to each vertical’s audience and objectives
Lead, mentor, and manage social media and community management teams across markets
Partner with content, creative, and paid media teams to develop platform-native content
Champion social search and platform best practices
Advise on social content’s role in AI visibility and strengthen brand presence and citation in AI-generated answers
Own insight and reporting across verticals, including social listening, competitor benchmarking, and campaign analysis
Present strategic recommendations to clients and internal stakeholders
Set and maintain governance documents, tone-of-voice guidelines, and community response matrices

Requirements

What you’ll need

Significant experience (5+ years) in social media leadership
Experience managing community management functions and mentoring teams across markets or categories
Experience across multiple verticals preferred; luxury, beauty, food & drink/FMCG, and pharma/healthcare experience advantageous
Comfort managing multiple clients simultaneously
Experience working in regulated industries preferred
Strong understanding of social platforms, publishing, and best-practice content formats for each channel and audience
Knowledge of social search is a bonus
Understanding of the role social plays in AI visibility
Expert understanding of social reporting and analytics, with ability to interpret data to shape strategy
Experience in social listening and interpreting social listening data for clients and internal teams
Experience in both organic and paid social preferred, with ability to align strategies across paid, organic, and web
Alignment with Greenpark’s core values: ‘We Strive’, ‘Acting Together’, and ‘With Kindness’

Benefits

Comp & perks

Hybrid working arrangement
2 days per week required in the London office
12-month fixed-term contract
Inclusive and collaborative workplace culture
Opportunities to work with global clients and teams