Events and Sales Operations Manager

GreenWay Waste & Recycling

. Research and evaluate trade show opportunities using sales event playbooks and qualification scorecards .

Posted 10/13/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing trade shows and events, including logistics coordination, budget management, and performance analysis. Proficient in utilizing marketing automation tools and CRM systems to drive lead generation and track event success metrics.

Highest-signal resume keywords

Event ManagementMarketing AutomationZoho CRMLead QualificationROI Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Trade Show ManagementEmail Campaign BuildingLogistics CoordinationLead-Capture ToolsPerformance Reporting

Soft Skills

Strong Written CommunicationConfident Phone PresenceMultitasking AbilityIndependent Work

Tools & Technologies

Zoho CampaignsMoblySalesforceMailchimpHubSpot

Certifications & Qualifications

Zoho Certified Associate/ProfessionalHubSpot Email Marketing CertificationSalesforce CertificationCMPCAPM

Industry Keywords

Event Calendar ManagementTrade Show ROIInbound Sales QualificationPromotional CollateralVendor Management

About the role

Key responsibilities & impact

Research and evaluate trade show opportunities using sales event playbooks and qualification scorecards
Recommend event go/no-go decisions based on costs, target audience fit, and anticipated ROI
Manage the trade show and event calendar end-to-end
Coordinate registration, vendor platforms including Mobly, booth logistics, displays, and promotional collateral
Assign ownership and roles for each event
Maintain the master events calendar and budget across GreenWay and Affinity
Track committed spend, vendor and sponsorship costs, attendee lists, and pre-/post-event meetings
Design and execute pre-event campaigns to drive booth traffic and scheduled meetings
Build, send, and monitor email campaigns and automated nurture journeys using Zoho Campaigns
Launch specialized sales campaigns for inbound leads and promotional initiatives
Respond quickly to all inbound website and campaign leads
Conduct outbound qualification calls and take inbound calls to verify property legitimacy, identify decisionmakers, discover provider needs, and pitch services
Transition warm, context-rich leads to the account sales team with pre-scheduled appointments
Record and track leads in Zoho CRM from initial lead through closed status
Track event spend, meetings booked, pipeline generated, and closed business
Publish pre-event goals and post-event ROI summaries for leadership
Analyze email send, open, click, and lead-conversion metrics and report findings alongside event data

Requirements

What you’ll need

Bachelor’s degree preferred in Marketing, Business Administration, Communications, Sales Operations, or a related field, or equivalent combination of professional experience and functional certifications
Preferred certifications: Zoho Certified Associate/Professional, HubSpot Email Marketing/Sales Software Certification, Mailchimp/Salesforce certifications, or project/event management credentials (CMP/CAPM)
5 years of experience spanning corporate event management, marketing automation, inbound sales qualification, or sales operations
Hands-on experience evaluating trade show ROI, managing logistics, coordinating displays, and using lead-capture tools such as Mobly
Experience building and monitoring email campaigns and automated nurture sequences using Zoho Campaigns, Mailchimp, or HubSpot
Comfortable making introductory calls, qualification outreach, and solution pitches
Working knowledge of Zoho CRM, Salesforce, or HubSpot for lead tracking, pipeline attribution, and reporting accuracy
Strong written skills for email copy and confident phone presence
Ability to manage multiple events, campaigns, and incoming leads simultaneously
Ability to analyze metrics, calculate event ROI, and deliver performance reports
Ability to independently drive the events and campaign calendar with minimal supervision
Ability and willingness to travel up to 20–30% for regional and national trade shows, conferences, and company events
Ability to stand and navigate trade show floors for 8+ hours per day during events
Capacity to lift, transport, set up, and dismantle event displays and promotional materials weighing up to 35–50 lbs
Ability to perform desk-based computer work, campaign building, and phone calls during non-travel periods

Benefits

Comp & perks

Fully remote position
Opportunity to work with the Brightstep Family of Companies
Travel for regional and national trade shows, industry conferences, and company events