GreenWay Waste & Recycling

Sales Operations Manager

• Research and evaluate trade show opportunities using sales event playbooks and qualification scorecards
• Recommend event go/no-go decisions based on costs, target audience fit, and anticipated ROI
• Manage the trade show and event calendar end-to-end
• Coordinate registration, vendor platforms including Mobly, booth logistics, displays, and promotional collateral
• Assign ownership and roles for each event
• Maintain the master events calendar and budget across GreenWay and Affinity
• Track committed spend, vendor and sponsorship costs, attendee lists, and pre-/post-event meetings
• Design and execute pre-event campaigns to drive booth traffic and scheduled meetings
• Build, send, and monitor email campaigns and automated nurture journeys using Zoho Campaigns
• Launch specialized sales campaigns for inbound leads and promotional initiatives
• Respond quickly to all inbound website and campaign leads
• Conduct outbound qualification calls and take inbound calls to verify property legitimacy, identify decisionmakers, discover provider needs, and pitch services
• Transition warm, context-rich leads to the account sales team with pre-scheduled appointments
• Record and track leads in Zoho CRM from initial lead through closed status
• Track event spend, meetings booked, pipeline generated, and closed business
• Publish pre-event goals and post-event ROI summaries for leadership
• Analyze email send, open, click, and lead-conversion metrics and report findings alongside event data

Explore Events and Sales Operations Manager at GreenWay Waste & Recycling. Review requirements and application details.

Events and Sales Operations Manager

Vice President

• Lead the strategy, performance, growth, and development of the National Sales organization
• Personally manage and grow approximately 5–10 strategic National Accounts and Master Service Agreements
• Lead enterprise sales strategy and complex negotiations
• Develop and close National MSAs alongside the National Sales team
• Build and maintain executive-level relationships with key decision-makers
• Expand National partnerships across additional communities, markets, and service lines
• Develop strategic account plans to increase penetration, retention, and long-term revenue
• Coach, develop, and hold accountable National and Strategic Account Directors
• Conduct weekly one-on-one meetings, National Sales meetings, pipeline reviews, forecast discussions, monthly business reviews, and quarterly performance scorecards
• Recruit, interview, onboard, and develop National Sales talent
• Own National Sales forecasting and pipeline management
• Establish and monitor KPIs and implement coaching and improvement plans
• Provide accurate and timely National Sales performance reporting
• Drive CRM adoption and standardized reporting and sales processes
• Partner with Sales Operations to improve dashboards, reporting, processes, and performance visibility
• Liaise with Operations and internal departments on enterprise launches, service expectations, account concerns, and growth opportunities
• Partner with Regional Sales leadership and ensure Regional Account Executives are included in National Account strategies
• Clarify account ownership, responsibilities, and communication to promote a One Team sales culture

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