Director of Client Acquisition – Marketing

GRID Alternatives

. Develop the annual homeowner acquisition strategy and translate installation goals into lead, qualification, application, and contract targets .

Posted 9/18/2026full-timeRemote • United StatesLead💰 $135,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in client acquisition strategy, multi-channel marketing campaign management, and team leadership. Proficient in lead conversion, performance forecasting, and equitable community engagement.

Highest-signal resume keywords

Client Acquisition StrategyMulti-Channel Marketing CampaignsLead ConversionPerformance ForecastingTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Acquisition FunnelsLead QualificationCampaign PerformanceAttribution AnalysisCRM Data UtilizationPipeline TargetingStrategic Planning

Soft Skills

CoachingCommunicationPrioritizationCross-Functional Leadership

Certifications & Qualifications

Valid Driver’s License

Industry Keywords

Clean EnergyHousingNonprofitCommunity DevelopmentDemand Generation

About the role

Key responsibilities & impact

Develop the annual homeowner acquisition strategy and translate installation goals into lead, qualification, application, and contract targets
Establish targets across central marketing, regional acquisition, reactivation, referral, and partnership channels
Maintain an integrated forecast and coordinate corrective action when lead volume, quality, conversion, or capacity falls below target
Manage, coach, and develop the Senior Client Acquisition Marketing Coordinator, Intake Team Manager, and other direct reports
Lead central marketing strategy and campaign execution, including email and SMS, website conversion, paid and social media, multi-region campaigns, regional campaign support, and A/B testing
Establish standards for lead response, qualification, ownership, routing, and handoffs between central and regional teams
Partner with regional and functional leaders to coordinate channel plans, targets, source tracking, follow-up standards, and performance reviews
Partner with the Data team to maintain funnel definitions, dashboards, forecasts, and source attribution
Communicate performance, risks, and resource needs to leadership
Represent client acquisition in planning, budgeting, staffing, and cross-functional decisions
Establish a coordinated acquisition system with shared targets, clear channel ownership, timely lead follow-up, effective conversion, measurable referral and partnership results, and reliable forecasting
Build the foundation for transitioning day-to-day campaign leadership to a future Central Client Acquisition Marketing Manager

Requirements

What you’ll need

Leadership experience in client acquisition, marketing, Intake, outreach, enrollment, demand generation, or a related function
Experience managing teams and directly leading multi-channel marketing campaigns
Strong knowledge of acquisition funnels, lead conversion, campaign performance, attribution, and forecasting
Experience translating production goals into measurable pipeline targets and using CRM and performance data to guide decisions
Strong strategic planning, prioritization, communication, coaching, and cross-functional leadership skills
Commitment to equitable access and respectful engagement with diverse communities
Experience in clean energy, housing, nonprofit, community development, or another mission-driven field is preferred
Availability to work nights and weekends may very rarely be required
For work travel vehicle use/reimbursement, valid driver’s license and good driving record
Hired California candidates must be able to pass screening for specified illegal drugs in California

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision/Eye Care insurance
5 weeks paid time off (PTO)
13 paid holidays
Commuter Checks
403b Retirement Plan
Employee Assistance Program (EAP)
Flexible Spending Account (FSA)
Health Savings Account (HSA)
STD insurance
LTD insurance
AD&D insurance
Work from Home opportunity
Up to 25% out-of-town travel to regional offices and special projects
GRID Alternatives may provide vehicles for work travel and/or travel reimbursement for personal vehicle use