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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B marketing strategy, brand positioning, and lead generation, with a strong focus on data-driven decision-making and multi-channel marketing. Proven ability to develop and lead high-performing teams while aligning marketing efforts with sales objectives.
Highest-signal resume keywords
B2B Marketing ExperienceLead Generation SuccessBrand PositioningMulti-Channel MarketingTeam Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing StrategyDemand GenerationValue MessagingMarketing MetricsCreative JudgementCampaign ManagementContent DevelopmentTechnical Material AnalysisCommercial MindsetAI Tools Utilization
Soft Skills
LeadershipCollaborationCommunicationStrategic ThinkingCreative Problem Solving
Tools & Technologies
CRMAnalyticsMartech StackWebsite OptimizationContent Management Systems
Industry Keywords
SaaSEnergy MarketingTechnical DomainCounter-PositioningEuropean Language Fluency
About the role
Key responsibilities & impact- Own Gridcog's global marketing strategy, plan, budget, and performance from positioning and brand through demand generation.
- Own and sharpen Gridcog's brand, positioning, and messaging for users and economic buyers.
- Ensure consistent company-wide messaging.
- Apply and tighten the existing brand identity and guidelines across marketing outputs.
- Expand the brand established in the UK and Australia into Europe, working with commercial teams in Berlin and Madrid.
- Improve the website as an expression of positioning and a marketing and lead-generation engine.
- Support content, events, thought leadership, and growth marketing activities to make them sharper and more commercial.
- Work closely with sales to align campaigns, events, and content with target accounts and revenue targets.
- Write, brief, edit, build campaigns, and ship marketing work as a player-coach.
- Develop the marketing team and set direction.
- Report to the CCO and challenge the Exec team when appropriate.
Requirements
What you’ll need- Solid B2B marketing experience, ideally in early-stage SaaS, including time as a senior manager or number 2 where you owned major parts of the function, or standout results in an agency environment.
- A real passion for strategy and messaging, with the skill to back it up.
- Ability to dig into technical material, identify what matters to customers, and turn it into clear value messaging for complex products and audiences ranging from hands-on users to senior decision-makers.
- Demonstrated success building lead generation that sales teams value.
- Commercial mindset with strong command of marketing metrics and using data to prioritize activities.
- Multi-channel marketing experience and willingness to trial new approaches.
- Excellent creative judgement and ability to turn complex ideas into bold, credible marketing.
- Some experience managing people and interest in developing a high-performing team.
- AI-native way of working, using AI tools daily and knowing when to override them.
- Experience in energy marketing or another complex technical domain (bonus).
- Experience counter-positioning against varied competitors (bonus).
- Experience owning a martech stack including CRM, analytics, and data (bonus).
- Fluency in a second European language (bonus).
Benefits
Comp & perks- Competitive remuneration package aligned with experience and skills, plus equity: everyone at Gridcog gets a stake in the company.
- Opportunity to work as part of our social London, Berlin or Madrid based teams with flexible working arrangements.
- Be part of a high-performing team that values innovation and creative problem-solving.
- Contribute to the decarbonisation of the world's energy system.
- Support for ongoing professional and personal development.
- An annual all company retreat; our previous retreats were in Bali and Bintan Island.