Gridcog

Marketing

• Own Gridcog's global marketing strategy, plan, budget, and performance from positioning and brand through demand generation.
• Own and sharpen Gridcog's brand, positioning, and messaging for users and economic buyers.
• Ensure consistent company-wide messaging.
• Apply and tighten the existing brand identity and guidelines across marketing outputs.
• Expand the brand established in the UK and Australia into Europe, working with commercial teams in Berlin and Madrid.
• Improve the website as an expression of positioning and a marketing and lead-generation engine.
• Support content, events, thought leadership, and growth marketing activities to make them sharper and more commercial.
• Work closely with sales to align campaigns, events, and content with target accounts and revenue targets.
• Write, brief, edit, build campaigns, and ship marketing work as a player-coach.
• Develop the marketing team and set direction.
• Report to the CCO and challenge the Exec team when appropriate.

Marketing Lead